Facebook, twitter, Instagram, YouTube... etc. etc. etc. etc. etc. etc. etc. etc. etc. etc.
"I would have had to of spent the past three years of my tertiary education living under a rock if I were to not know that social media is an increasingly powerful way through which an organisation can communicate with its' publics. It should therefore have been obvious to me that Ellenbrook Christian College would have a very active social media presence, especially considering that one of its' primary stakeholders are youth aged twelve to seventeen."
Upon beginning my internship at ECC I was given administrative access to the college's Facebook page and was given the responsibility of monitoring the pages metrics in terms of likes, new followers, where these followers have come from etc etc. Unsurprisingly, it was not long after I was given administrative access that my phone blew up!
On average I was receiving 40+ notifications per day and I was beginning to notice patterns in terms of where our likes are coming from/not coming from and what days/times of the day are most active. Upon studying these metrics, it then became clear which publics we should be targeting and at what time and on which day(s) would be the most opportune.
For example, the College's Facebook page was extremely useful in promoting and selling tickets for the College's first ever theatre production, Hairspray! After studying the page's metrics, our public relations team would upload posts at times of the day that we knew we'd be receiving the most traffic.
For example, from the page metrics it was obvious that parents (especially mums) were extremely active in the mornings after school drop off when they finally had some time to themselves. For this reason we would upload posts promoting the production/talking about how few tickets were left a little after 9am each morning and voila!!! ECC's first ever musical production was sold out each of the three nights! Admittedly, the student's talent may have had something to do with this but on a serious note, we did see ticket purchases increase after each Facebook post and the success of the production can therefore be somewhat attributed to its' circulation on the College's Facebook page.
For example, from the page metrics it was obvious that parents (especially mums) were extremely active in the mornings after school drop off when they finally had some time to themselves. For this reason we would upload posts promoting the production/talking about how few tickets were left a little after 9am each morning and voila!!! ECC's first ever musical production was sold out each of the three nights! Admittedly, the student's talent may have had something to do with this but on a serious note, we did see ticket purchases increase after each Facebook post and the success of the production can therefore be somewhat attributed to its' circulation on the College's Facebook page.
In wrapping up, I can honestly say that ECC has a very active and effective Facebook page, but I would recommend that the College endeavor to begin an Instagram and/or YouTube account to further build its' social media presence.
Hope you enjoyed the read!
Emily :)
Hope you enjoyed the read!
Emily :)
