As the end of semester is fast approaching I’ve been reflecting on what I enjoyed most during my PR internship. What have been the most valuable insights or little pieces of wisdom I’ve been able to take away from this learning experience. I definitely believe it has been the experience of seeing how a PR agency functions and operates in its day to day business. Throughout the last couple of years studying, I’ve been extremely excited about having this experience and wondering whether I will love it as much as I’ve thought I would and whether a PR agency is the right fit for me, over an internal PR role.
Interning in Magenta’s office has given me a very realistic understanding of what it will be like to work in a PR agency, from juggling multiple campaigns to working long days and nights to ensure all aspects are done to the highest quality. It’s the thrill of making sure everything is taken care of and nothing is missed, a perfectionist's dream! Being able to achieve this requires many things but the most essential is high quality and accurate communication. This is not only for internal communication within the company and the PR colleagues that we may find ourselves working with, but also between those working for the agency and its clients, stakeholders or the wider public.
Interning for 20 days provided me with a snip it on how Magenta successfully communicates with some of its clients, but more so on how well they communicate to one another as a team. Each PR consultant contributes to the work for any campaign, breaking it apart into segments, kind of like a university group assignment to ensure all strategies and tactics are achieved to the fullest potential. Only a few words were ever needed to be spoken before the other colleague would understand what campaign was being discussed, demonstrating just how up to date the whole PR team are on the current campaign work load.
Such a valuable experience to be apart of and one I will definitely be taking with me in future roles.
Thanks for reading,
Chloe
