Welcome back jolly people,
Last time, I gave you a little insight of the experience
that I had with regards to my first week of work. The following is an insight
with regards to the second week of work.
After having been assigned the management of the Website and
Facebook page, I also proposed my help on different other projects needing a
revamp. The making of a new brochure for
instance was the ideal job to keep myself occupied. Now, this topic is subject to debate, does
the making of a brochure amount to PR work? Depending upon the perspective that
one sees it, it is and it is not. Let me
walk you through the two sides of the
force (the Star Wars reference goes out to the fans who celebrated Star
Wars day on the 4th of May).
No & Yes?
First, the ideal that it is not a PR job is still a good
one. The actual making of the brochure
is not the job of a PR person; however, the structure to be followed, the
wordings to be used and the design of the brochure (simplistic & straight
to the point) is in fact the job of the PR person. The making of the brochure itself, using the
necessary software and what not, is not the job of the PR person; however, this
too is a matter of debate. If a person
abides by the saying “we are better served by ourselves”, and is a
perfectionist, then he or she will indeed do the job himself/herself, taking
into account that the PR person has the necessary technical skills to manoeuvre
the software(s) required. This is
because everything has to be in perfect accordance to the visions of the PR
person.
Second, the ideal that the making of the brochure is indeed the
job of the PR person is also a good one.
The fact that communication is a very important pillar within a company
coupled with the fact that the PR sector has merged different sectors together
throughout the years makes visual communication an important part of the field.
What are your views on this?
That’s it for now folks.
Keep in touch for further information on the other projects I’ve been
assigned to will be posted in a few days’ time.
Warm regards,
Swaraj Nunkoo.
