i would like to reflect on negative reactions of people online. In my job placement, i had to monitor the media and since i took my job very seriously and enjoyed it a lot, i think that i started taking negative messages and comments from online users personally.
If you encountered negative comments too, bear in mind that they don't know who is behind the posts and replies...
I used to be very upset about it but now that i understood that people online feel more open to saying things they wouldn't dare saying in your face!
Here is the company's facebook page you may have a look at it since you might see some videos and stuff i made to launch several e-contests.
Since i've had a lot to do on the company's website and facebook page i will share some tips:
fisrtly: Do not take things personally, you are working and your job is to post and monitor the post.
Second thing: Be professional, even though someone is being harsh with the company ( since they don't know who is behind the posts) always respond in a calm way. If you are really angry, you have the sight to be, you are only human! Then take a break, go have a tea and come back a bit more relax and tackle this negative comment gently!
My third tip is to add a personal touch. Before i started monitoring the facebook page, my boss taught me a standard way of replying to people which i personalised and found that people were engaging more when you simply tag them in the answer or reply as if you were saying this only to them. They feel special and reacted positively.
That's all for my advice!
Have a look at my twitter: https://twitter.com/sherylsmith17