Being employed as a PR practitioner you are expected to prove your capabilities as such. The thing is, as opposed to what you may think, you are rarely compensated for demonstrating what you are expected to demonstrate when performing your task as a PR practitioner.
This is why it is always good to master few other skills to aid you reach your personal goals or at least the goals of the company for which you are working. For example I am very confident talking in front of crowds but little did I know that I would be a bit shy at first talking on the phone. That was something new to me. Of course as anyone else I had plenty of conversations on the phone but the things is this time it was about selling booths to exhibitors, booths at high prices which was even too expensive for me to afford and my goal was to sell them to potential exhibitors and make them see value in them.
I am slowly starting to be good at it though slow at start. Many thinks that when given a job the tasks will be always finite and the same. This is false and especially in Public Relations as even though there is a routine, that establishes itself after sometime, there can always be surprises.
The other day my boss's pc had a problem. None were able to fix it and my boss was loosing patience since that same pc was THE PC on which everything was done and with it all contacts were lost as they were stored in a file. Without entering into too much details I recovered the files at the end of the day and that after attempting to call IT services who just advised to buy a new program. At the end of the day my boss was happy to have saved money and so was I to have helped her. I am thankful to be a "techy" guy otherwise the whole day would have gone wrong unless buying a new pc which was one of the alternatives at the start but since I like challenges I just opposed it and did my best to find a solution which paid off.
Thanks for reading !
Thierry
