Tuesday, January 25, 2011

Welcome to the PR World 2



Hey everyone!
Well let me tell you a little bit more about the two companies that work together here in Sri Hartamas. I am working under MAE PR however also do work for Key Message Public Relations. It is a great experience as the people here at the office are extremely friendly and helpful. There are only a handful of people in the office here, you might think that there are too little staff members however it is very possible to cope with only a handful of them. I am in charge of doing all sorts of things one is mainly media monitoring and of course helping out whenever help is needed.
Clients range from all sorts of products and services, from housing to beauty products. There is an inventory here at the office where they keep all sorts of products, mainly from P&G for those who don't know it stands for Procter and Gamble it's an American company who are in charge of certain beauty products, which range from make-up to perfumes. And of course there are other clients which offer housing, banking, shopping services. It is very interesting to work together with both PR companies, i'll be accessing two different fields.
Even though i started my internship on the 8th of December i have only gone to one event, which was for Giant in Shah Alam. We were in charge of registering the media (giving me a chance to meet journalists, even though they are very self centered) and handing out the press releases that i myself wrote. Through the PR field i was able to see the "easy" life a journalist has here in Malaysia. For the Giant event they were given a big bag full of Giant products and handed over a Press Release either in English, Malay or Chinese (whichever they preferred), which was basically giving them a finished article to publish the next following days in their newspapers if they wanted to. The event was to offer the winners of the Giant competition their prices and gifts. The competition was about which family could take the best happy, laughing, sporting, loving, etc. pictures of their whole family together. It was a great competition as the prices ranged from money to trips to Australia and even Turkey. It was also very funny to see how happy some of the winners where when collecting their prices. At the end of the event journalists took over and started to interview the winners asking them question of how they are feeling and how happy they were. It was a great day and a nice experience to watch.
Below are a few photos of the event that i attended in Giant Shah Alam:
I have come to a conclusion that working in PR is more challenging and therefore exciting. Whereas when your a journalist finished work is basically just handed to you including free gifts whichever service or product event they are attending.
I wrote this post in order for you all to understand better what i am actually doing and where and also to let you know what i think is the difference of being a journalist or a PR consultant.
Please feel free to comment on my argument above, whether it is to disagree or agree. It doesn't matter which, i'll be happy to know what your comments are. Thank you.
I'll keep y'all posted! :)

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