LUCT
I started my internship on the 5th December 2011 to 27th January 2012 with 8tv, it is private malaysian Chinese television station, previously know as MetroVision Channel 8. it was officially launched in 2004 as 8tv after being acquired my Media Prima Berhad. 8tv is a sister channel of TV3, ntv 7 and TV9.
8tv has two sections of PR; Chinese and urban on which I was placed under the urban PR. I have learnt a lot of things not only in PR field but also exposed me to the mass communication course. 8TV is under Media Prima Berhad which is the largest integrated media group in Malaysia, with interests in TV, radio and print media as well as content creation, events management and outdoor advertising operating under one roof.
Joining PR associations from 8tv was a great way to stay in touch with the PR world. Attending conferences, receiving newsletters, daily media monitoring, writing press releases, etc kept me in the loop and the networking opportunities were endless. Put myself out there and make my name known in the PR world. Being an intern gave me the advantage to ask questions and allows me to find my place in the PR world.
The first week of my internship, my former intern taught me to do media monitoring, sends invites to media houses for press conference of SHOWDOWN 2012 and write press release of Model a’ la mode a mandarin romantic drama. Showdown is a reality dance show that's taking it from the streets. Exciting hip-hop and fusion dance styles come together to battle it out along with professional training and tricky challenges all thrown into the mix.
MY FIRST PRESS RELEASE
For Immediate Release 7th December 2011
Model
à la Mode
GEAR UP FOR THE CONVERSION OF
MODEL A LA MODE
TX DATE: 8
DEC ‘11 – 30 JAN ‘12
TX DAY: SUNDAY
- FRIDAY
TX TIME:
3.00PM – 4.00PM
DURATION:
20EPS x 60MINS
7th December
2011, Petaling Jaya - The next generation film, Model à la Mode
is a modern and romantic Mandarin drama that dwells on the lives of teenagers
who are making tracks through wild valley as they pursue the flashy and glamorous modeling industry in search
for ambition and meaning to life. Witness the melodrama that is bundles when
close relationships is accompanied by tautness and sacrifices individuals need
to accommodate the requirements of a model.
Eric
meets Julie, and falls in love with her. Life takes a different turn for Eric
when Julie breaks up with him. Their journey however is no easy feat when the love hate relationship of
their parents also begins to entangle them. Ken who also falls in love with
Julie, goes through a rollercoaster ride of his own when he refuses to take
over his father’s business. In the meantime, Lau Lian Xiong who seems to be
submissive and addicted to gambling finally finds herself falling into the
clutches of loan sharks and manages to escape when Eric comes to her rescue. They forget that just as it
takes two to tango, so it takes two to tangle.
Sacrifice is made,
love and trust abandoned for the sake of revenge. Eventually it is revealed
that greed will know no bounds and it will eventually consume a person. It is
up to these young people to have the strength to walk away from vengeance or
continue to let hate overcome them.
“Model à la Mode is one of our local productions that will
definitely have you glued to your screens. A local show comparable to the Bold
and Beautiful – it is filled with drama, deceit, love, scandal and more!” said Ms Airin Zainul, Group General Manager of 8TV and ntv7.
Starring,
Josh Lai, Koh Yah Hwee, Angie Lim, Lawrence Wong, Li Chen Hao and Emily Lim, get thrilled with Model a
la mode that is sure to leave you with the sensation of addiction as it airs
beginning 8th December 2011, every Sunday to Friday, 3.00 pm – 4.00
pm exclusively on 8TV. 8TV is also on Astro’s Channel 708. You can catch your favourite shows as Catch Up on www.8tv.com.my
/ www.tonton.com.my or follow us via www.facebook.com/8TVfb , www.twitter.com/8tv and www.youtube.com/8tvaddicts
-end-
5 comments:
Wow! Sounds like you've been doing so many interesting things. That's pretty exciting that you've been able to not only be involved in not only the PR activities but also see what happens in the mass communications world! Did you noticed many differences between the journalistic way of doing things at the Tv network and the PR methods employed? I'm not sure what your studying, but I'm majoring in both PR and journalism and find it so interesting how different they are, yet how reliant each is on the other! I imagine working at a TV network would be a great way to see the similarities and differences in real life. Can't wait to read more of your blogs. Best of luck. Ruby :)
Ruby is right your placement sounds really interesting Osedilwe. Doing more than just PR work is an added experience and it will help you do wel in the work industry, looking forward to reading more of your posts.
Rudy! yes there are some differences in PR and Tv networks, you will notice that most of television focus more on entertainment e.g 8tv more into entertainment. I am studying Journalism and Public Relation, on which i may say there are more related somehow. Sitting at home watching our favourite TV show we may think that only actors and presenters are needed to make a television program. In fact, the task takes many highly skilled people,Writers and Researchers are the people who are responsible for what presenters and actors actually say on screen.
Public relations always involved the bigger picture. PR is all about how the organization is perceived by the community at large and will be getting coverage for the organizations in print, on the radio or TV.
Dudu i agree with you, we gain a lot of experience.
Osedilwe you really had a great place for internship. I did not know that an organization can have two PR section and it is all thanx to you that i know.
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