The Beginning

I have been lucky enough to attain an internship position at Magenta, a boutique creative agency with an amazing office space, located in Northbridge. Magenta work mainly with luxury fashion and lifestyle brands, and they are one of the only PR agencies in Perth to do so. Having been obsessed with fashion from a young age, upon discovering Magenta I quickly decided that it was exactly where I wanted to complete my work placement.

My first day at Magenta was both exciting and nerve-racking. Upon arriving at the company’s temporary office location in West Perth, I was warmly greeted by the team and quickly assigned to my first task. One of the PR team members, Ivona, informed me that I would be working on putting together an event database for a client and that this would involve making outbound phone calls to managers of various events.

Making my first phone call was scary. I had to try and “sell” the client’s product, so that the event manager would want them to be featured at their expo. I was determined not to mess up what I wanted to say so much, that I actually wrote down bullet points as if I was about to give a speech. After the first few calls I managed to gain confidence and towards the end I felt much more at ease.

It took me a while to get the hang of things in the office, which meant that it took me longer than I had originally expected to put together the finished event database for the client.  I was disappointed that I was unable to finish off the entire database that day, however this has given me motivation to finish off my tasks more quickly when I am back at Magenta next week.

I’m really excited for what’s to come!

Tessa