The Power of Social Media

In today’s evolving and digitally connected society, people have become highly dependent on the use of social media. Social Media is a means to communicate with people around the world, or even if they are in the room next to you. Platforms that are frequently used include Facebook, Twitter and Instagram, all heavily influencing people and their engagement with friends and even brands and companies. For companies it is a method to engage with the younger audiences, who are regular users of social media. When it comes to social media they are ways in which a brand or company can successfully engage their fans by their posts. During my time interning, I had the opportunity of running the Facebook page, and managed to gain over 500 new likes to the page. Due to this I picked up on a few tips when creating posts on social media.

Keep it simple:Whatever you do, you don't want to overload the audience with information because lets be honest, they aren't going to read it all.

Know the audience: Knowing the audience and their interests is vital when creating posts on social media. This is easy to pick up on by seeing which posts receive the most engagements such as likes, comments and shares.

Timing is key: To effectively engage and receive the most exposure on your social media accounts it comes down to the time in which the posts are published. The times of the day that receive the most views and engagements tend to be first thing in the morning between 7am and 9am and after work between 5pm and 7pm. This is when people tend to be more active on social media, posting and scrolling through their feeds.

A photo speaks louder than words: This is the most effective way to easily grab the attention of a social media user. They don't have to read a single thing and everyone loves imagery. 

 

The Mercedes College Alumni Facebook page

What are you tips when using social media for a brand or company?