After a relaxing Christmas and New Year break, I'm back at the Public Transport Authority for the second half of my placement. This time I am in the Corporate Communications department, and my first week has been an absolute ball!
After a day of acquainting myself with the major projects that the team were handling, I found myself observing the media monitoring process at the PTA. They use the program Isentia, and after watching for one day I had the opportunity to complete the process myself. The most challenging part was choosing which article to include in the final report, and which articles were the most important or interesting to those that would read the report. Using the program was quite simple - even creating the report was automatically done for you! It created a sleek report that was easy to read and understand, and allowed all readers to quickly grasp the gist of each article.
My favourite task so far has been the auditing of the Right Track educational website. I started off simply going through the website and seeing whether the content was up to date and relevant to the key audience. Once I had completed that task, I was able to use the content management system (CMS) DotNetNuke to go into the website and edit the content. So far I have managed to update some pages and include some pictures and newer content. I am so looking forward to updating even more of the website next week!
I've had a great insight over the past week as to what the everyday activities of a public relations professional really is. A lot of the work revolves around keeping on top of media and stakeholder enquiries, with emails flying back and forth all day long.
My first week back at the PTA has been interesting and eye-opening, and I cannot wait to see what the next week brings.
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