Forging new paths and leaving a lasting impact.

Over the past few months of interning two days a week I have been witness to various different processes and policies which currently exist within the consultancy. There are various logs that I was constantly finding out existed for different purposes. These are essential in a consultancy as there are various people working on the same client, which means everything needs to be logged to ensure everyone is up to date.

One process that I was heavily involved in was media monitoring for various clients. A few consultants are responsible for completing this process which includes hard copy papers, digital papers, news websites and social media. Although the company uses two different media monitoring programs, they aren’t able to cover all the media we wish to monitor which means consultants also have to physically monitor media as well.

Recently after one of the consultants left her position at the company, it was realized that there was no process of ensuring that all the required publications are monitored. I was able to put together a log which the consultants fill out each day after monitoring each piece of media. This then allows multiple consultants to be participating in the media monitoring process without any double up occurring and ensuring all media required is monitored through simply looking at the log.

The second impact I felt like I have contributed to in forging new paths in the company’s processes was another log. This log is to assist with compiling information for quarterly PR reports for our main client. This requires a variety of information regarding everything done in the quarter for that client to be pulled together for presentation to the client. Currently consultants at the end of the quarter spend a lengthy amount of time searching through the server to find all this information to input this data in the report. To save time and make it easier for the consultants compiling the reports, I worked with one of the other consultants to put together a database for each quarter which covers everything needed for the report. I felt quite proud of the databases that I’ve put together even though they haven’t been approved yet.