How Being Nice Will Get You There

My 20 day internship is almost at its end, and if there's one thing I have learnt more than anything, it's the importance of building personal and professional relationships with the media.

The boss and founder of Devahasdin Public Relations (where I have had the pleasure of interning) Sandra Devahasdin, has one of the most well-known names in the industry.
All the staff members at Devahasdin did not hold back to tell me that Sandra's relationship with the media is impeccable. Being a journalism and PR student, I was fascinated to see how the two industries worked together, and how Sandra managed to know the ins and outs of the media world with her eyes closed.
And what is even more impressive, is that Sandra NEVER studied public relations, she actually graduated with a degree in dietetics. So how did she develop such close relationships with the media?
During my interview with Sandra I learnt that her personality has played a huge part in her success. She is out-going, confident, professional, considerate and very very nice.
During my interview with Sandra, I asked her how she has developed such reputable long lasting relationships and her answer was inspiring.

" I spent every minute building contacts. I worked, I entertained and I made an effort to connect with them. There is a great deal of effort in relationship building. I have a professional approach, I thank them, appreciate and recognise their support and I never ever let them down professionally." 

Luckily enough, I was able to introduce potential clients and direct them into the board room to meet with Sandra. Sandra is not only skilled at building relationships with the media, but also with her clients which is absolutely vital.

Pretty much, if you can be the best person you can in this industry, whilst also making sure you are professional, and work hard at building relationships you will get further than someone who does not show any enthusiasm.
Personalising a professional relationship can be challenging - you don't want to make it too personal, nor too professional. This balance is hard to find but is definitely worth it.

When I enter the workforce I am excited and eager to be the nicest person I can be, and I think this is something that can be forgotten when working in the real world as pressure and stress can over power whats important.