As the end of semester is fast approaching I’ve been reflecting on what I enjoyed most during my PR internship. What have been the most valuable insights or little pieces of wisdom I’ve been able to take away from this learning experience. I definitely believe it has been the experience of seeing how a PR agency functions and operates in its day to day business. Throughout the last couple of years studying, I’ve been extremely excited about having this experience and wondering whether I will love it as much as I’ve thought I would and whether a PR agency is the right fit for me, over an internal PR role.
Interning in Magenta’s office has given me a very realistic understanding of what it will be like to work in a PR agency, from juggling multiple campaigns to working long days and nights to ensure all aspects are done to the highest quality. It’s the thrill of making sure everything is taken care of and nothing is missed, a perfectionist's dream! Being able to achieve this requires many things but the most essential is high quality and accurate communication. This is not only for internal communication within the company and the PR colleagues that we may find ourselves working with, but also between those working for the agency and its clients, stakeholders or the wider public.
Interning for 20 days provided me with a snip it on how Magenta successfully communicates with some of its clients, but more so on how well they communicate to one another as a team. Each PR consultant contributes to the work for any campaign, breaking it apart into segments, kind of like a university group assignment to ensure all strategies and tactics are achieved to the fullest potential. Only a few words were ever needed to be spoken before the other colleague would understand what campaign was being discussed, demonstrating just how up to date the whole PR team are on the current campaign work load.
Such a valuable experience to be apart of and one I will definitely be taking with me in future roles.
Thanks for reading,
Chloe
3 comments:
Hi Chloe,
Great to read that you valued the same thing that I did during my time at my internship. I also noted how important communication is as I saw a less glamorous more negative effect of how communication (or lack of) can go wrong in an organisation.
I can definitely understand how going back and forth particularly in a PR agency would make communication such a massive factor of their success. I have two PR officers in my workplace and they are constantly going back and forth with questions, answers and updates to different campaigns and ventures so I can definitely imagine what it would be like in a large agency.
Great insights to consider.
Hi Chloe,
It is interesting to see how another PR firm operates compared to the one you did your internship at. I too believe that communication is vital, and having interned at Devahasdin with only 4-5 staff it was liberating to work with such a close knit team who were just impressive with their communication skills. I feel like there are benefitis and challenges communication wise of having such a small team, it definitely benefits the client as they get to be at the foremost with most projects and they are communicated with nearly every day. But it can be challenging for the staff as dealing with so many clients can place pressure therefore there can be a misunderstanding in communication.
Thanks, Sjanna
Hi Chloe,
I really liked the way you portrayed your experience at a PR Agency. I got a chance to experience mine at the hotel industry. I was always keen to know how it functions back of the PR agency. It was good to know how valuable communication can be and to which extent in some areas accuracy does play a vital role as miscommunication can make the agency suffer several damages such be it financial or reputational. I also appreciated the fact the information was properly disseminated where you and your team felt the connection while discussing campaigns. This does positively impact a team work and yields its productivity. I wish you good luck for your future endeavors.
Regards,
Tina
CTI Campus
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