Behind the scenes

WA Born fashion show is fast approaching, which means everyone is working at full speed to get everything arranged in time. Being a charity fashion show, it is critical to attract people to the show, which can be difficult, as our not-for-profit corporation can’t afford traditional forms of advertising. We have turned to social media to publicise our show, and have taken a direct aim at social media users who have large following numbers. By attracting people with large follower numbers, we hope they will post about the event, getting greater reach about the show and also encouraging people to buy tickets for this years (and future) events. To ensure these high profile people are attending our show, we have a VIP list in which our team selected backers of the show, Perthonalities, and influencers (social media) to get free tickets to the event. As I mentioned, our tactic is to use people to gain attention and coverage for the show, so it wasn’t just a method of recognising a persons name and putting them on the list – but researching if they have social media, how many followers they have, and what type of followers engage with this person – in order to gage if they would be the right person to invite. This was quite a fun, but tedious task and we have finally culled our selection down to 80 VIP’s. This is inclusive of local models, media stars, sports people, fashion bloggers and more.  For fashion bloggers that want to attend but did not make the list, we are offering them discount seats in hopes to still attract them to the show, but raise money at the same time. We are also implementing a phone-friendly approach to the event, with a WA Born Snapchat filter and we hope this will encourage people to take photos at the event and share them. This will help us ensue that WA Born is seen as a premier event, and when tickets are released for 2017, we hope people will remember the celebrity that attended this years event, and opt to buy tickets/ attend the next.