Get up and show up…
The transition in
the Public Relations Office (PRO) during the first week was easy and steady
with the department’s familiarisation process offered to me. The first week of
the internship was portrayed as the learning phase, set to internalise all the
key tasks and the methodologies performed by the PRO. Moreover, the core values
and ethical parameters with regards to the institution’s operations were also understood
whereby my supervisor highlighted their significance.
Other than the learning
phase carried out in the first week was the draft of my work plan for my one
month internship. At first it was difficult for the PRO to establish a work
plan due to the relative operations of the PR Department and my internship scheduled
days. Fortunately, a fixed work plan was settled in which different PR
assignments were assigned such as to revamp the institution’s employment
opportunities online web platform and to draft a campaign project amongst all.
An
amazing feature of the PRO is the institution’s Souvenir Shop which is upon the
authority of the PR department. Since the first week of my internship, the PRO was loaded with
suppliers and clients’ interests in line with the products of the Souvenir
Shop. During the PRO’s liaison activity with its stakeholders, I had the
privilege to scrutinise all the products displayed in the Souvenir shop. In
parallel, I noted all the communication strategies and tactics employed by the
PR department during its contact with the suppliers which will help for upcoming
draft of the PR report for this unit. Ultimately, the Souvenir Shop has been
implemented with the objective to establish a mutual relationship with the stakeholders
(Students, graduates and visitors), by offering them with products in order to
preserve memories. Undeniably this operation may be considered as one form of
PR strategies or tactics.
All
the more, the immersion process in the PRO during the first week has been
informational and instructive, which I believe that the ongoing internship will
be challenging but also interesting.
Yet, my lifelong philosophy is to never back down and to always believe in myself!
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