My name is Lavinia, I am interning this semester with Perth Racing. Perth Racing runs both Ascot and Belmont Park racecourse along with all the events that go along side, these include Belmont Bonanza, The Masters series and Perth cup as well as other private events including corporate and social. Perth Racing is a vibrant place to be in something is always going on!
After my second week at my internship I have already seen A LOT, Perth Racing is a very fast pace environment and a lot can happen very quickly, especially with the Spring Carnival vastly approaching! It is everything I expected and more. I am very lucky my mentor at Perth Racing is great, I am so lucky to have someone like her, she has a lot of connections and knows everyone who is anyone in Perth, In recent years she had her own PR agency and is very willing to work with me to teach me a lot of her industry knowledge!
The team is really great and very approachable and easy to get along with, I have felt so comfortable the entire time, I am very included in all that is happening and really am starting to feel like I belong. So far at my time interning I have been working on establishing the 2016/17 media list. I have worked with our previous media lists to create a new one with the relevant media to communicate with them and issue them with new media passes, media car passes, and complementary tickets to help encourage the return of them for the new spring racing season. It is important to have a strong relationship with your media in order to be able to get press when you need it, especially for Perth Racing as they have a lot of consecutive events they need to keep the public engaged with the racing over the summer to draw a crowd!
I have also been working on the trip advisor pages for both Belmont Park Racecourse and Ascot Racecourse. Perth Racing want to generate more reviews and interest to their trip advisor pages and I was assigned the task to create strategies to do so here is what I came up with.
Top 5 strategies
1. Thanking customers with positive feedback and encourage them to come again through promotion, or two for one tickets because this will encourage people to bring their friends and also their friends may also write a review.
2. Authenticity, thinking about the situation before answering and really answer according the comment, personal replies sound a lot more cordial and people are going to feel more likely to forgive previous mistakes, if any exist.
3. Highlighting the positives and mention the upgrades or improvements that might interest return or potential guests, enticing patrons to want to come back give the situation another go.
4. Good Customer service suggests you reply to all reviews, if you want more people to review on trip advisor, they are more likely to if they get a response, People like to be acknowledged and enjoy knowing that the company is taking on their suggestions.
5. Updating the Ascot and Belmont pages, need to include more information, photos, and more interactive to the website and our other social media platforms, also the info graphic suggested including an icon of trip advisor on the website I thought that could encourage more people to review. Or just be aware that we have the pages on trip advisor.
I have also worked on backgrounders for both Ascot and Belmont Park, and picture selection, hopefully the new and improved trip advisor pages should be up and working in a few days so you can all check it out! I will let you all know next week more about my next task working on our Privè fashion show event next week!
Here is a picture of me if anyone is wondering what I look like... or not.
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