So my first week at Professional
Public Relations was crazy! And I loved every minute of it. My first day was a
blur, trying to find my way around the city on public transport trying to get
to the office on my first day without being late (not a good look). Luckily I
made it J
My first day mostly consisted of getting to know all of my fellow colleagues
and learning my way around the office. There was a big office desk move around
on my first day so my actual PR work was very limited, however it was great to
learn how to use the printer and scanner and meet everyone in the office in the
meantime.
My second day was far more
hectic. I was asked to do a ring around to all of the major radio stations in
Perth (i.e: hit92.9, Nova 937, mix 94.5, 96fm and many more) to confirm our
organisations current contact list to ensure it was up to date with producer’s
current contact details and to get new details for producers who have since
taken over the role. Doing the ring around at first was so nervous! Having
worked in retail before I decided the easiest way for me to tackle this would
be to develop a script and just say the same thing to each receptionist that I called.
I started with the big guns, 92.9 and it was so scary but I made it out alive
and the world wasn’t crumbling once I’d hung up the phone. I started to get the
hang of it more and more as I went through the list and by the time I’d
finished the list I felt so relieved and proud all at the same time.
My second day I also did some
work on the Mangles Bay development project taking place down in Point Peron. I
was asked to review a collection opinion pieces from local newspapers from that
area to grasp an understanding of how the public felt about the development.
Many are opposed to it as they are concerned for the environments welfare and
do not want the project to be given the go ahead to commence construction. I
had to compile the main messages from each opinion piece and the tone the
message (i.e: was it positive/negative towards the project commencing) into a spreadsheet
on Excel for one of my colleagues to keep a database of all of the articles.
I was also asked to research
statistics of employment in the oil and gas industry for a client of one of my colleagues.
Strangely, this proved to be the hardest and most time consuming task of my
day. I expected a bit of light googling and some searching through the ABS
would give me the answers I was searched for, however, I was sorely mistaken.
The ABS choose not to publish statistics on this industry as it is too vast to
cover it all and google did not produce any recent figures from anywhere after
2014. This was the first task I was given that I could not complete. I felt
quite bad about it. My job as an intern is not only to learn on the job but
also the take some of the workload off of my colleagues and assist them with
their tasks for the day. Being the type of person who does not like to
disappoint on delivery it was difficult for me to tell my colleague that after
THREE HOURS of searching online I had not found one, single statistic for him
to get back to his client with. He was super understanding and nice about it
and did not mind at all that I hadn’t been able to deliver.
My third day I proceeded to
create a media release for an event launch being held by Cancer Council. The
event is called Girls Night In and encourages women to have a girls night in
and donate the money they would usually spend from going out to the Cancer
Council for research towards breast and gynaecological cancers. The launch
night is set to include a pamper night at one of Perth’s premier day spas,
Bohdi J, which will be opening at night time especially for this event. Women who
come will be treated to luxurious massages and chakra balancing, truly
indulging themselves. Not only will everyone feel great but they would have
raised money for a great and worthy cause.
I also created a template for a colleague who is creating web content for a new home loan website. By creating the template for them they are able to simply input the content they have created for the client into it. It was really cool to see a new website before any of the public had access to it.
I’m very much looking forward to
my second week and seeing what might be in store for me!
Stay posted J
Holly Armstrong
18022908
Bentley Campus
1 comment:
Wow Holly, It really sounds like you are getting involved straight from the beginning with your internship, is is so great when you can just get straight involved. Sounds like you are really enjoying being at PPR. That is so cool that you are getting to put together everything you have learn't at University! Media releases are a great opportunity to put your creative and writing skills into place. Good Luck with your weeks to following weeks ahead seams like a great start!
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