Confidence Building With PR 'BASICS'

Being an intern is not always easy since you'll discredit your own abilities. As a result, you can go off track if this pursues. I still remember how careless I was on my first day at work due to an amassed level of stress. On my first day, the manager made it clear that her expectation on me was high since the previous trainees outperformed into various fields. They settled a well-managed facebook page for the company, initiated entertaining programmes for clients and drafted text masterpieces that would be published on the company's website. At a point, I was uncertain of what I could bring to the company and I researched thoroughly on the company's website to unveil 'unexplored areas'.

Although I made a low profile at the beginning, I was finally assigned to draft beautiful texts on Seychelles' hotels. The task was a mundane thing to do since I was given a mere factsheet on which information was outdated and limited. I was always under-constrained to push my research further. As research, be it primary or secondary is really important in PR, I was consistently submerged by deadlines. The fact that I needed to double-check every information to render accuracy of contents was a very time-consuming process. However I was able to comply every issue with a planner. A well organised schedule helps in time saving.

The basics of PR were put in practice since the very important elements of an article should be placed atop which gradually extends to the least important. I got no problem at all to explain what I really wanted to convey with the 'inverted pyramid' article style. Clear and concise the texts were, the merrier was my manager! Personally, I was delighted of my performances and I surely owed it to thorough research and adequate planning which are inevitably a 'must' in the PR field.

Thank you for reading,
Sachidanand Ittoobah
(Charles Telfair Institute)