From the style and size of the font, the specific shade of the two greens used by the College and the margins, there is no little detail that isn't forgotten about. At first I thought it was a bit extreme and excessive, but working in such an establishment, you soon realise how it effects the image and making everything consistent.
I believe branding is significantly important as it is the first glance and perception a customer receives of a company. It can allow them to be set apart from their competition, providing a competitive advantage. But what have branding? I have compiled a list of a few reasons I believe branding is import.
- Creates brand recognition
- Sets the brand apart from competitors
- Represents who the brand is and what customers and stakeholders can expect
- Provides value to the business
Do any of your placements have strict branding and do you think it is important?
1 comment:
Hi Joanna,
It's regular practice for an organisation to have style guidelines. While I undertook my work experience at Royal Perth Hospital we had to refer to a 70-something page style guidelines booklet. It covered everything from terms, abbreviations and punctuation and font styles. Once working in government the style guidelines are pretty much across the board so it is easy to transfer across to different sectors however from the perspective of someone who was undertaking work experience, implementing the guidelines was extremely difficult and I was often picked up for them.
The work I completed at the hospital can be of high contrast to my position now at JumpClimb events who have no formal record of any style guidelines. We still however do refer to posts and pressers as being "on-point' (or 'on-brand') and are looking to produce a particular sense from what leaves the marketing department. The lack of formal guidelines are a result of the company's size with only two marketing persons, as it continues to grow we will need to implement formal documentation.
I hope you've enjoyed your placement Joanna!
-Heather.
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