Hello Darlink!

Starting off this blog I wanted to take some time to reflect on something somebody said... 

Someone recently asked me, whether what I’m doing in the office is benefiting me the way I thought it would. Truth be told I didn’t set any expectations of what it would be like working at Momentum. Every internship, place of business and PR-oriented tasks vary; which is what keeps things moving in an interesting direction.

I saw this question as an opportunity to reflect on what I’m doing and how it actually relates to anything I’ve studied. Working with spreadsheets, emailing people and organisational tasks give me good exposure to the administrative side of running a business.

Even hearing how making phone calls are made in the office counts. It’s so easy to be brushed off on the phone because you can’t see that other person’s face – which makes it easier to reject the caller. Also, for example, telling someone you’re hoping to receive an invoice today to process, only makes it sound like your power in someone else’s hands.

Virtual Connections

Now, what I wanted to talk about was this thing we call social media and its virtual connections. So much of the time these days is spent on various social media sites, continuously investing yourself into the best public profile you want people to see. But one thing really stands out; you need to have a story to tell or some sort of message you think is important to share. It’s not enough to set up a blank Facebook account and get back to it to post something a week later; and I’ve seen that happen. 

Barbara showing off her Darlink!
necklace

Luckily Momentum is very much established and knows which bases to cover when it comes to such platforms, and I’m always asked to think of captions or post ideas and assist with them; which is a nice change to the spreadsheets and email conundrum.

When it comes to these virtual connections, for businesses, it is so important to be accessible and reachable in as many ways as possible. Going through some of the contact lists, you’d be surprised of how many registered businesses don’t even have a website for you to go to! There is so much internet traffic that passes through, that not having that online presence really limits organisations.

That's why creativity is such an integral part of standing out from the crowd. Thinking again about Barbara's talk show, you could just tell that her unlimited experience in the industry really propels her to keep pushing the boundaries. Her signature YouTube talk show called Hello Darlink! became what it is from a single idea to talk with inspiring people who make a difference in the world and share that with as many people as possible. There are some amazingly insightful interviews up there, so if you feel like it, go and check them out!

I hope you’re all enjoying your exciting internships everywhere, and keep warm in this Perth weather!