Internship coming to a close

Mikayla Wearne                                                                                             17081270 - Bentley

Hi Everyone!

With only a few days left here in Kuala Lumpur at GO Communications I can safely say I have learnt a lot, my idea of public relations has changed significantly and I now have a clearer idea of how PR is incorporated in the real world.

Since the “Open House Hari Raya Celebration” that I help organised and attended at the end of my second week I have been very busy in the office doing a number of different tasks for GO. My first task after the event was to keep an eye out for any media mentions of the Hari Raya event online and offline. I found multiple mentions and articles from two major publications, Metros Events and The Star, finding sentences I had wrote in print and online was a really great feeling!

I started working on documents for the next event that was coming up; the event was to education children and their parents on the importance of a healthy, balance diet for young ones through incorporating more fruits and vegetables into their diet. I wrote out the media release which was incorporated into a media invite and sent out to all of the main media outlets here in Malaysia. The next day I followed these up and called the media outlets to make sure they had all received the invitations.

As our client, Seven Seas, a vitamin supplement company, was inviting a professional cook to the event to demonstrate some of her recopies, they requested that we write up a release agreement stating that Seven Seas could use three of the cooks’ recipes for promotional purposes. This job was handed onto me; I was quite surprised at this as it seemed like something for someone with a background in law. I had never written a release agreement and had no idea where to start, I googled a lot and managed to find some examples. From there I drafted out the release agreement and handed it on, I was later told I was pretty spot on which was great to hear.

At the event I helped set up and handed out the media goodie bags as they came through the door, included in the bag was the media release I had written. 

I was able to watch the demonstrations and see the kids get involved in the cooking process which was great, the whole environment had a really good vibe and I’m sure the children had a blast!

My next post will be about what I did in my final week and  my overall experience with GO so stay tuned! Thanks for reading!

Mikayla