I personally pursued a spot my placement to be able to connect and reach people from different walks of life. I just finised my first week at the Organ Donation and Transplant Foundation of WA (ODATWA), my first task was to...feed the goldfish Isabella #InternLife. My second task was to write up a PR and marketing plan #officelife, for one of our latest initiatives we are assisting with promoting Ros Worthington's latest project The Community Pod, which in turn helps not-for-profits like ODATWA through selling environmentally friendly and sourced; coffee beans, pods and machines.
Throughout a lot of my degree the term 'spinning' has been thrown towards the PR role, however when you actually enter the workplace and have a company or project to promote and protect, you realize that what you are doing is creating relationships (if you choose) or you can become a spinner (booo!), the ball really is in your court in terms of how you represent the PR profession. I definitely chose to build relationships with stakeholders and communities.
Thankfully my 'pilot episode' of a first day, had high ratings, my PR/marketing plan was approved and I was told to begin implementing and reporting on the new project (phew!). I had fed the fish too so she was still alive (double phew!) and absolutely loved my workmates and work space which is open and very inclusive.
I hope you are all enjoying your internships! What was your success story?
2 comments:
Great post!
I'm also working at a NFP and I really believe that the role of a PR professional (or intern of course) is so important and as you say, so much more than just a "spin doctor"!
Your work certainly feels meaningful when done for a NFP, wouldn't you say?
I hope the remainder of your internship went well.
Thank Tiana! I hope you are enjoying your placement too! It's a great feeling when you are supporting a NFP!
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