Analysis, Promotions and Deadlines: What I've Learnt

The constantly updating modified world of the nightclub and hospitality industry definitely has its perks in Perth. Everyone knows someone to get you to meet someone and networking is key. Where events are concerned the most common change is that events have become their own person sometimes across the country clubs are purely a venue and an event is now what promotes everything to the public. It is a new middle man!

In the early stages of establishing a Saturday Night scheme The Game Sports Bar is trying to meet so many demographics. In small Perth it is hard to make your mark when competition is high as their are either to many venues doing the same event or not enough. This internship has taught me a thing or two about doing your research. Where use of focus groups can be utilised to understand what people want many tools of analysis have enabled me to within the first weeks establish strengths,weaknesses opportunities and threats. Whilst strategically analysis of competitors often brings answers to the table. 

This small organisation has allowed me to implement tools of analysis whilst ensuring daily tasks are met as well as deadlines. The fast paced industry means xy and z need to be done in order for events to be promoted and run. Schedules have to be ready and consumer engagement upheld to a high standard. 

Still growing and only established for a year they have come along way and as my time comes to an end i wish them the very best in future success and thank them for my experience.

Social Media Madness

From the beginning of my studies social media has been at the forefront of communication across all aspects of public relations and business. Taking on the social media strategy and plan for an organisation is integral in shaping the organisations image and style.

From my internship i have gathered along with past work experience just how contrasted organisations social media plans can be. The Game Sports Bar has a heavy duty social media plan with 3 active social media streams (Facebook,twitter, instagram) all integral in promotions and bringing in customers as well as creating discussion online. 3 posts everyday mean a lot of content a to of the time.

With creating a style we took on classic hashtags to create a routine for followers as it has been heavily researched that humans enjoy routine. We adopted #tuesdayinspo which will be a sports or motivation quote overlapping into the sports theme of the business. #throwbackthursday allows us to find an image or video of a great sporting moment in history and sharing this to create engagement. Often relating week to week to the hot sport of that time.

Facebook now allows pages to see the analytics behind each post. We are able to monitor posts and see what does well and creates engagement and what flops. The use of hoot suite allows management of schedule easy and effective so that entire weeks can be pre-scheduled easing time up for other events.

Social media is one of my favourite parts of public relations and using it to communicate to an organisations publics. You uphold the image and style of an organisation on a multi level platform.

Have any of you had to take on social media voice for an organisation, if so what do you learn?

Unorthodox Beginnings

Last week I started my placement for Public Relations and Communications at The Game Sports Bar, which has been eye opening and a critical learning experience.

All ready having worked for the organisation for the past 6 months working in on my first day wasn't filled with nervousness and anxiety. Instead i was relaxed yet attentive in starting to really take a role in the organisation that supports my studies. My desk was already set up from last week so no real surprises here and my morning routine set. I begin with emails...

The small sized company is always welcoming and being part of entertainment and nightlife is something interesting and fast paced. There is space for creativity with events and concepts which crosses over onto my interests and allows me to use that creative side that is not influenced heavily within the coarse.

First up a meeting at 10am with my supervisor and boss Rorie. We were going over the social media schedule. Critiquing past work and coming up with concepts and what to promote. Also getting more in depth with Facebook and ways to work around the new algorithms. 

By lunch time we finally have a schedule ready, but just for this week as it is a sports bar advertising and promotional material is fast changing as 1 game ends another is up and coming and world games are constantly on. It is fast paced but energetic and you have to use an understanding of what the publics want to watch.

I feel an added pressure as i already have a role within the organisation. Its not like many other internships. This is my place of work as well i am almost expected to do well. That aside it is shaping up to be a great experience to put all my theory into practise. The size of the organisation makes it easy to stand out and speak as there are only 4 people in the office.

I find this refreshing yet daunting as their really is no where to hide. Let the internship begin.