Hello everyone!
This is my second post about my internship
placement, and I am going to blog on how the PR world welcomes the digital era.
During my internship placement, I attended
Hangouts On Air Training held by Google. Google held this training opened to
public, and hence, I was provided with the rare opportunity to attend with my
colleagues. I was so exciting when I was informed to get myself taking part in
this hangout!
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| Event Pass |
As the training took place in Sydney, and
we have this opportunity to join this session via hangout from the Google Singapore
Office. The aim to hold this training is to provide the attendees an idea on
how best to utilise the Google+ Hangout platform.
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| Google Singapore Office |
This is a great opportunity to learn more
about Google+ and hear some great case studies on what it has been working from
around the world. Google+ hangout platform plays an important role in today’s
world. With the accessibility of Internet, everyone could easily get connected.
Likewise, this is a good platform to obtain interaction among the public in
creating a two-way communication – a remarkable channel in engaging a small
group of target audience and meanwhile has the ability to reach out to the mass.
The video above shows Kraft is tapping the
social media platform to garner awareness for its newly launch mint flavour
dairy milk bubbly bar. They utilised Google+ Hangout platform to link up nine
fans to sample the new mint flavoured product live. Indeed, they managed to
obtain a strong engagement between their consumers and the brand itself.
In today’s world, it is undoubtedly that
social media platforms play an important role in assisting the traditional
media to garner awareness among the public.
Till the next,
Chia Shin Ru
1513 5858
Curtin Singapore
