Content creation is something we over look. Especially when
you get bombarded with pictures, videos, graphics and so forth scrolling down
your social media news feed. How often do you see a picture of smashed avocado
on toast in a day? Or a flat lay usually consisting of a few products to create
a feeling in the image #perthisok.
No matter who you are or how many followers you have, you
actually create content every time you upload something. Of course as part of
an organisation, your content is important to communicate and support ideas and
activities surrounding a cause.
What I’ve learnt so far in my internship is using
appropriate images to support up coming stories in the magazine that is yet to
be released.
There’s more thought and consideration in these images then one
would imagine. Like mentioned before, we see so many on the daily through our
own social media feeds. An image is just an image. But when you’re creating
social media content, your image has to be engaging, appealing and translate
the message across.
You think about the time to post, how many posts to posts,
what kind of filters you use to reflect the brand. Not to mention the
consistent hash tags for association. I’ve also downloaded a range of apps that
help with creating graphics. Not to undermine the laborious degree of smart
graphic designers, but these apps (yes to technology!) can give anyone a very very
short crash course in the simplest graphic design. If you can call it that.
One day, I spent 3 hours, walking around taking pictures for
up- coming and future social media posts. Apart from the many weird glares and
confused looked; I enjoyed scouting for content and thinking of how images
could be posted.
This internship has taught me that you definitely
have to get out of your comfort zone, even if it is walking up and down a
street taking pictures!
What have you done so far in your internship that has brought you out of your comfort zone?
