Working for
a start-up program is hard work especially now that launch day is getting
closer and closer.
After one of
our Mentors a few weeks ago made us realise we had gone off track from the main
goal that Yellowbanana.com wants to achieve, we had to push back our launch
date two weeks so we could refocus and really know what the public wants and
how Yellowbanana can achieve it before anyone else. So we stripped back to each
category and did a Lean Canvas for why ‘Teachers’ and ‘Learners’ would use our
product above competitors like Gumtree. Lean Canvas was a fantastic learning
tool for our whole team as it really focused us as to what we need to do in
order to ensure success.
Now that we
have refocused our idea on what Yellowbanana is we can finally launch.
The Yellowbanana
team is working a million miles an hour to reach our goal of launching on
Monday the 25th of May. I have been busy helping the team by churning
out media release after media release so they are ready to be sent out on
Monday.
Our plan is
on Monday morning to have a major media and marketing day. This involves the
sending out of all media releases to our media contacts, blog contacts and
other forms of media. This means that this week I have been working on updating
our existing media contacts filling them in a way that they can be easily
accessed on Monday.
Along with
that I have also been creating and editing promotional posters for our social media
pages. I found this quite hard because I haven’t used Photoshop since a first
year tutorial. But I very excited to have my posters used on our sites.
I’m really
looking forward to the next few weeks at YB, working on a brand new product is
when PR is most important to in order to get people interested in the product. I
think this is a great opportunity to learn about how to succeed.
Shameless
promo time Like our Facebook page: https://www.facebook.com/yellowbananaoz?fref=ts
