Welcome to PR Internship - YOUR opportunity to put everything you have learned over the past years at university into practice and to get a thorough insight into what public relations is like "in the real world". This Blog allows you to reflect on your experiences, share insights with other students across campuses and to possibly give advice and support to fellow students. Please also see http://http://printernship-reflections2.blogspot.com.au/ for more reflections.
Thursday, September 1, 2016
Stage Fright - How to Deal with Nerves!!!
I started my internship at Perth Theatre Trust (PTT) this week, and boy was I nervous! I remember being a little nervous for an interview with my potential supervisor, but that was nothing compared to this!!! I woke up anxious and fidgety after an restless nights' sleep - not necessarily conducive to making a good first impression! Luckily, my background is in theatre and performing, so I have a whole raft of tips and tricks up my sleeve when dealing with nerves.
I'm sure I'm not the only one who was faced with a few butterflies on my first day, and it certainly won't be the last time I feel nervous before attempting something. Hopefully these tactics are useful to some of you, even if it's only one or two. These methods are drawn from my many years performing in live theatre, but can be applied to anything - an interview, your first day at a new job, an important meeting or even those dreaded in-class oral presentations!
How to Deal with Stage Fright
1. Be prepared.
This is my number one, most important tip. I know from my experience on stage that the worst cases of stage fright come from feeling unprepared. If there is anything you can do to make yourself feel like you a totally prepared, do it! Whether this means reading up on notes before a presentation, practicing your interview answers or doing a test run of the drive to work to check out traffic, being prepared will help calm the butterflies enormously.
2. Get a good nights' sleep.
This might seem like common sense, but it is SO important to be well rested. Personally I find that I have a tendency to get a little cranky if I'm tired, and that's not what I want a potential employer or my supervisor to see on my first day! This might mean skipping something fun the night before, but at the end of the day we all have to decide what our priorities are. I was in bed by 9pm the night before my first day at PTT!
3. Arrive early
This goes hand-in-hand with getting a good nights' sleep - if you've managed to get to bed early, you'll have more chance of waking up the first time the alarm goes off instead of pressing 'snooze'. Nothing makes a worse first impression than arriving late. It's an easy way to make you supervisor think you are lazy and uninterested! In the world of theatre, if you aren't fifteen minutes early for rehearsal, you are considered to be late, so even being 'on time' isn't enough. And consider this: when you arrive late, subconsciously you are saying to the person you kept waiting that your time is more important than theirs - is that really how you want your supervisor/future employer/person marking your work to feel??
4. Take a deep breath
This tip is the simplest to implement, but a really important one to remember. When I get nervous, I have a tendency to race my speech and end up blurting out whatever pops into my head at an unintelligible speed. The best way I've found to combat this is simply to stop and take a deep breath. This usually gives me enough time to slow down and gather my thoughts so that I stop myself from saying anything unnecessary.
At the end of the day, nerves are a very personal thing, and some people deal with them better than others. My parting advice would be to try some of these tips for yourself, as well as anything else that keeps you calm, and figure out which works best for you. Maybe you perform better after a run first thing in the morning - something to burn off all that nervous energy. Maybe you need to have a leisurely breakfast in order to plan your morning so that you're ready to face the day. Or maybe you're like me, and you just need a few minutes to collect your thoughts and take a couple of deep breaths. Whatever method works for you, once you've found it, make sure you don't forget it! Nerves are designed to make our bodies function more effectively, and they can be extremely useful once you've learned how to manage them. Good luck!
Monday, August 24, 2015
Starting to Understand (What Representing Two Organisations is Like)
If my nanna were sitting here next to me, she'd make the typical comment, "you make a terrible woman," - apparently we're supposed to be multi tasking wizards.
So now that I'm identifying publicity opportunities for not just my student placement location, Guide Dogs WA, but also at a non-profit I have just volunteered for, I'm having a bit of an existential crisis.
![]() |
| Image via Flickr / Creative Commons / Emilien Etienne |
News that's too late to act on, news that's happening tomorrow, follow-up stories to write in my diary for August 2016.
It's why I have such an affinity for media relations, and why I took on the role of media coordinator voluntarily for my non-profit organisation.
But after a few weeks of juggling both roles, I've realised I can only really focus on one person/group/organisation's media effectively enough to do the job justice.
Sure, I can switch from thinking about one to the other, but it's like writing half an essay then opening a new Word doc to begin the next.
Therefore I'm coming to realise that I'm a one-company woman. Having one company I can devote time to, channel my creativity into, and generally work to improve is my kind of job.
In other words, I'd be pretty pitiful interning at a PR consultancy. I bow down to everyone who is handling their placement in the consultancy environment at the moment. You amaze me.
Have a good week, everyone!
- Elena
Friday, July 24, 2015
Professionalism: More than Meets the Eye
![]() |
| Image via ken yee / Flickr / Creative Commons |
I'm like an excited puppy (which is highly appropriate given the location of my internship), but now I'm being forced to 're-train' my reactive sharing.
Tuesday, March 10, 2015
Come Away With Me... On A PR Adventure to Malaysia.
![]() |
| (Photo from Go Communications LinkedIn) |
The staff at the office were very welcoming and quickly helped us settle into our new roles! I remember that first day, nervously walking into the office, only to be met by the kindest smiles and greetings all around the room. They even took us out for drinks after work on our first day (Mind you, it was a public holiday the next day).
I had the honour of enjoying this amazing opportunity with two fellow Curtin PR Students, whom I was able to build great friendships with (another bonus)!
Coming into the internship, I wasn't really sure what the next 4 weeks at Go Communications would entail. I've always felt unsure of what the day-to-day tasks of a PR Professional included. Yes, the past three years at University taught me things like writing media releases, event plans and PR plans, but honestly, I was still confused on how to apply these skills in the workplace! Would I walk in everyday and get handed a media release to write? Was the structure the same as what I was taught? and how long did I have to write one?... The answers to these questions, and many more, became clearer throughout my journey at Go Communications.
In my first week, I observed the workplace culture at Go Communications and how different this was to Australia. Firstly, the working hours were 9 am to 6 pm, as opposed to 9 -5 in Australia. We also worked in groups ('Elite' was the name of my group), and each group was assigned different clients to manage (some of my group's clients included Ricoh Malaysia, Tourism Victoria and Nippon Paint). Another important distinction was that Go Communications operated around 3 different languages; English, Malay and Chinese. Media monitoring therefore revolved around coverage done in all 3 languages (this meant more work, but Challenge accepted)!
By the end of my first week at Go Communication, I'd already begun to feel like a true PR Professional, despite the fact that I hadn't written one media release yet! I learned that there was more to PR than just writing media releases everyday.
To find out more about my PR Internship adventure in Malaysia, stay tuned for my next blog.
Thank you for your time.
Naomi James
Curtin University, Bentley.
Tuesday, August 26, 2014
I like to be called by my First Name
![]() |
| My exact Release printed in The Mandurah Coastal Times - 28 May 2014 |
- Bicycle theft is carried out more by adults than those under 18; and
- Bicycle theft happens more around the home than out and about.
Friday, August 15, 2014
The four to 1four60 Ratio
- The first ‘four’ reflects how many days I have attended my internship;
- The 1four60 is a breakdown of my 4 years studying into days – 1460 days give or take a leap year and all that confusion;
- The sum of all it all is that I feel in my four days at HBF I have gained more ‘useful’ and practical information than I have over the course of my Public Relations and Marketing double major. Never has the term public relations become so definitive to me, it is amazing how hands on experience can just concrete every single aspect or theory ever learnt at uni!
The afternoon of my fourth day involved taking a trip with Fleur to the local gym, meeting up with Today Tonight journalist Cassie Silver to film a brief clip for the HBF Run for a Reason Ultimate Runners Playlist segment aired on Today Tonight in May just before the run. Oh my goodness, did I learn a lesson that day - did any of you know that it takes around 45 minutes to an hour to film 20 seconds worth of footage to air on Television? Crazy right? I thought so!
One area of the internship which I guess is both a negative and positive however is the timing. I work three/four days per week which means my PR experiences at HBF are limited to smaller activities able to be completed in my two internship days, that is the negative. Here is the positive: I get to experience varied tasks relating to all different activities and initiatives held at different times of the year! Either way I am just so happy that I was given this opportunity to start with!
Tuesday, May 13, 2014
Going twice for a photo shooting session and standing a whole day– this forms part of the job
Wednesday, August 8, 2012
International PR: Working Offshore
Mataora, having 10 years’ experience in Design & Web has created a well reputed name internationally. Unfortunately not yet in Mauritius, We did work with a lot of Mauritian companies but mainly offshores; especially with French clients.
![]() |
| Visit us : www.mataora.com |
Wednesday, July 25, 2012
'Doing it all'… Multitasking prone to PR!
I guess you must be wondering why this title?
Well this week has been an interestingly hectic one for me, the event is tomorrow and up till yesterday I had to run after the catering company for confirmation, to ask for the menu/price lists, and look for quotations of wine for the cocktail on Friday. At the same time, I had to research and write for the new website that I’ve been assigned to do and also to contact photographs, diving centers, hunting companies, etc.. to persuade them to give the right to publish some of their materials without any compensation. And I can say that I’m proud of myself for I have successfully been able to persuade them. I have realized that multitasking is a must in PR – varied clients, work, deadlines, etc…, all necessitate the ability to juggle multiple disparate tasks at once.
![]() |
| Come and join us at SVICC on 26th & 27th July 2012 for the 'Salon de la Com' |
Tuesday, July 17, 2012
First week in the shoes of a PR intern
I am Yashni, a 3rd year BA Mass Communication student studying at Charles Telfair Institute, Moka. I am actually interning in a PR Agency, Odysseus. The agency mainly focuses on public relations and event planning.
I can't really believe it's been a week already since I have started interning at Odysseus. It somehow seems longer, but all in all I am pleased with how the week has gone. The overall feelings I have observed in myself this week have, aside from a sometimes debilitating tiredness towards the end of each day, been mixed and often very exciting, stressful, nerve-racking but constructive.
Unlike the usual first
weeks of work in any organisation, my first week has been quite hectic consisting
mostly of managing the invitations by contacting all the PR, Marketing, Event and
Communication Manager, and confirming the VIP lists in regards to the ‘Salon de
la Com’, the first Communications Trade Show in the Indian Ocean which will
open its door at Swami Vivekananda International Convention Centre on the 26
and 27 July 2012.Sunday, March 11, 2012
Databases, research, phone calls...OH MY! Loving the life of a PR intern
Just a quick introduction, my name is Jeacinta Martino and I'm in my final semester of a PR and Marketing degree. I'm completing my work experience placement at Devahasdin, a West Perth PR consultancy.
Ok so now to get into it. I've been so jam packed crazy I haven't really had time to start my blog entries. I am just a little under half way through my internship and I am loving every moment of it. It really is a great feeling to be in the real world of PR and realising what you learnt is so relevant to what you are doing.
So far my tasks have included lots of databases, lots of researching, lots of phone calls and lots of running around! Basically I'm diving head first into whatever they want and need me to do and loving every minute of it! I am learning that you can never have too many contacts or too much research when working toward putting an event or product or client out there. We all learn that networking is one of the most valuable tools in Public Relations but you don't realise how much goes into getting the right and most relevant contacts depending on what you're doing.
I've also been doing bits and bobs for certain tenders they have at the moment. I am LOVING seeing the process they go through as well when working with their clients. You put together one proposal, meet with the client, get their notes, add yours, go back to the drawing board with their considerations in mind and then back you go again until every objective is met.
Finally, I am becoming quite the confident and professional telephone answering and communicating person! It truly is an important art form as you spend A LOT of your time calling and answering the phone and the way you answer it or speak through it says a lot about yourself and the company you are representing to the person on the other end.
Well for now thats me!
I'll keep you posted on the happenings of this little intern...
Monday, October 10, 2011
Modern Slavery
The concept of slavery isn't something foreign to us; in fact, history has taught us that some of the greatest empires were built on cheap labour, be it minimum wage or via slavery. In Egypt, it took an estimate 20 to 30,000 slaves to erect the Pyramids of Giza; while a quarter of the entire population of the Roman Empire comprised of slaves.
Although slavery has been abolished in the majority of most developing nations today, the basis of this ideology still exists in numerous industries, large and small. Large number of organisations employ numerous strategies with aims to generate sufficient revenue to attain maximum profit in the industry they're in. With that in mind, the concept of modern slavery can be introduced.
As a graduand, unpaid internships are pretty much a rite of passage that many hope it would eventually lead to paid, full-time employment. In saying that, the work and 'designated assignments' an intern has to complete can sometimes be repetitive, exhausting and often not what you were expecting.
The last official day at my placement at Rossmoyne Senior High School (RSHS) saw me commencing my shift with a fresh dewy face. Nine hours later, I walked out looking like Lindsay Lohan after a hard's night of partying; with sweat running down my face, smudged make up and hair that could nest a couple of bird's eggs.
What was expected to be an easy day, filled with small but joyous last minute tasks, turned out to be a day potentially similar to the interns who work for Chief Editor of Vogue US, Anna Wintour. It saw me driving to the seven primary schools associated with RSHS while trying to organize some last minute preparations for the staff’s final morning tea before the term ends. In addition, four press releases that will be issued once school resumes from it’s two week break had to be written an hour before I was scheduled to leave; and instructions and the fact sheet for those who will be operating the alumni program after my time at RSHS ends. Therefore with all that work, there was no choice but to, just like most days, skip both morning tea and lunch while staying on past my scheduled finish time. I guess when it is your last day as an unpaid laborer, the world would try and maximize all they can out of you.
With that amount of complaining, I realise I may come across as an ungrateful and lazy intern, however my feelings are actually quite the opposite. Yes the workload may be intense, and often physically exhausting but the reality of it is that without this internship, I wouldn’t have received a large amount of auxiliary benefits including industry contacts, experiences that were once taught in classrooms, and an improved resume that can potentially lead to employment in a similar field. In saying that, I am extremely thankful for this experience, as I do believe it has broadened my perspective on not only the public relations industry but as a ‘grown up’ individual.
Saturday, August 6, 2011
Zaccaria Group Intern... That's Me :)
Zaccaria provides many services, they offer artist management, concert management, special events, they have a non-for-profit organisation "Strike a Chord", and they also have a fashion label. I know right, it sounds like a massive organisation but NO! With a small staff of only 9 they all seem super human, juggling so many tasks and responsibilities all at once.
Due to a big business trip and the manager taking the majority of the Zaccaria workforce overseas I spent my first few days in the office with only 3 of the Zaccaria team, I was assigned to Jay Still (special events). By the way did I mention they don't have an internship program and have only ever had 1 intern in the past? The first day I felt more like a burden rather than someone there to help, I think this was because Jay wasn't used to allocating work.
The second day was definitely more hectic, I spent most of the day updating documents, answering the phone, making phone calls and preparing incoming and outgoing mail. As Zaccaria are managing the Cold Chisel concert here in Perth, I was answering calls all morning from the public complaining that they couldn't purchase tickets online. I had to inform them that they OLD OUT in less than 10 minutes, which got some not-so-happy responses.
The most exciting thing that happened was I attended a production meeting with managem
ent from the Burswood entertainment complex regarding the "Strike a Chord Ball' taking place on the 2nd of September in their grand ballroom. It's a big event, with host Megan Gale and an expected attendance of 1000. Zaccaria is also competing against Cape Town, South Africa for an INCREDIBLE event to be hosted here in Perth. It hasn't been confirmed yet so I better not say what the event might be... but as soon as it's released to the public I'll let you know :)








