My internship is reaching an end soon and so far it has been an interesting experience, and much has been learned as for how it really works in real life, and not behind our books.
Last week I assisted my boss on the launching of a new professional coffee machine from Nespresso. The basis of these events for a PR officer is to make sure that journalists are coming, and that once they are here, they are greeted and that they feel they are recognised. From my point of view, it seems like they are children seeking attention, and if they don't get it, the coverage in the media might not be good at all. So better treat them VERY well.
The role my company played in this launch had to do with every little details, even flowers! Everything had to be checked and rechecked to be sure everything was where it should be. And then the event started. I was asked to take the captions for the photographs that were being taken so that the proper names and titles of guests were put in the media. We don't want any complaint once the pictures are published!
I had feedback from my boss, and she told me the event was a big success, that the Nespresso people from Mauritius were very satisfied with the outcomes, and the representative of Nespresso from Dubai said it was the best launch he assisted from the various countries where he went to reveal the new machine.. That sure makes us feel like our work was appreciated, and it gives a boost for the future for sure..
Overall I like going to events managed by my company, it is an interesting side of PR, i'm sure i'd rather work in that field than any other from PR.. hehe..
Talk soon guys,
Kimberley CUNDEN
CTI, Mauritius..
My boss and I with the new Nespresso Aguila
