Showing posts with label emails. Show all posts
Showing posts with label emails. Show all posts

Sunday, May 31, 2015

Final lessons from a PR pro



On my last day of my supervisor called me in to her office for a ‘chat’ about my internship. I won’t lie, I was nervous.  In my mind this was the part where she goes through all my intern work and scrutinizes it, evaluating my progress in a confronting finale to my placement. Of course that wasn’t the case. Instead, she sat me down and said she was going to give me the most important advice she could give about a career in public relations.

The first thing she spoke about was organisation. Specifically, emails. She told me that as ridiculous as it may sound, sorting your emails in to separate folders is the best thing you can do to stay on top of your workload. In a corporate PR situation, as it would be with any communications role, there is quite a bit of versatility in the work that you do. You may be dealing with writing an internal article one day and organising a sponsorship event the next, so it’s integral to be able to have each different sector of your work carefully separated. It’s no fun having to search through your inbox to look for an email or to forget to respond to something important. Organisation is key.
 
The second thing she told me was that no matter how much writing you do at university, nothing will prepare you for the amount of writing you do in a real communications role. She told me that you may write 20 PR plans during your degree, but you probably won’t even need that skill until you’re in a high level position. ‘Ninety per cent of my role is writing,’ she said, and now I’m grateful that I studied a few journalism units while I’ve been at university. 

My supervisor finished off our meeting by thanking me for all the work I had done and saying she’d happily write me a reference– this was nothing like the scary final meeting I had envisioned. I left feeling grateful that I had been able to have for such a rewarding and useful experience. 

When I got home that day I opened my email inbox. I had 3,109 emails. Would you believe it, I managed to purge every unwanted subscription and piece of junk until I had a neat inbox with a number of carefully organised folders. 

So here I am. Internship completed. I am now ready for a career in public relations and so is my email inbox.

Wednesday, May 7, 2014

Short & Sweet.


During my internship with Momentum Forum Events, the founder Barbara McNaught has taught me a number of valuable lessons when it comes to PR and writing. I have learnt that today you have an average of six seconds to gain someone’s attention and encourage them to read further. When you think about that in the scope of PR writing that is not much at all!

Barbara once mentioned this quote, which I think, is a great way to look at any sort of writing:

“I have only made this letter longer because I have not had the time to make it shorter."
-Blaise Pascal

It takes time to make sure something is succinct and to the point. I think we’ve all been guilty of blurting out everything we are trying to explain and have ended up writing useless information. However, there is definitely no place for that in PR.

One aspect of my internship where this has become apparent is in writing emails to potential sponsors and donors. Barbara has taught me to firstly think of an interesting title that will grab attention and get the recipient to open the email. The next step is to write what needs to be said in the least amount of words possible. Admittedly my first attempt ended up a bit longer than needed. However, after looking at it again and editing all the unnecessary information out, I learned that I could still say everything I needed to without writing an essay. Thinking about it from the recipient’s point of view, I would much prefer to receive a short email than a long one.

The six-second rule is something I will definitely take with me when writing in any form in the future. Not only does it keep your writing succinct but also keeps it interesting. 

For those who want to read more about the rule, here is a link to an article that explains it in relation to resume writing.

Kiara Bonasera
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