I have already reached my fifth week at Mamba. Another great issue of Public relations to which I was introduced is sponsorship. In theory, it is mainly the funding of, most of the time, a non-profit organisation or an individual who can be a sports man or an artist.
In practice, sponsorship is really more complex with some aspects which take much more importance when it comes to real life. Personally, I think that in public relations, the "know how" is very important,know how to talk to people, know how to maintain good relationships, much more important than the knowledge of public relations tools or theory when dealing with people in the internal and external working environment.
Coming back to my experience with Mamba, I was asked to accompany the director in a meeting with a client too see how such a meeting is worked out. The issue raised by the client was that the non-profit organisation he was funding had accepted other sponsorship requests and that the amount of sponsors was really too big, thus decreasing the advantages of sponsoring such an institution.
The director of Mamba thus decided to attend the weekly meeting of the non-profit organisation, which was actively organising a dog show. The conclusion was that the dog show's organisors had no sponsorship policies describing among others, the advantage of sponsoring them, how much sponsors there can be and what each sponsor would get in return.
As far as Mamba's client was concerned, the problem which was arising was the lack of visibility. They were offering much more than other sponsors and were getting less public visibility.
Finally, after some discussion with Mamba's director, our client sent a notice letter to the non-profit organisation asking them to establish a clear and concize sponsorship policy or otherwise they would stop funding them. As he was one of the main sponsors, the organisation decided to apply what was proposed in the letter.
