How time flies and I have 2 more days left in Event & Conference Co! As mentioned before I mainly work on 2 projects - De Lish Dessert, Coffee & Gourmet Food Expo (linked) and a corporate re-branding project. Most of my tasks involved designing visual materials and research, however, I also had the privilege to watch the directors as they brain stormed on new ideas, planned, and rolled out different tricks up their sleeves.
Tanesha's blog post (linked here!) struck a chord with me as its all too true! The forefront of PR, looks great especially when events are usually very glamorous. However, that is far from the truth. Sometime even labour intensive. I have spent hours and sometimes days researching and collecting data, for example. Most of my time is spent on the desk, typing and clicking away.
until last week
We did something different and dropped off info cards for De Lish around the neighbourhood to get the word out (pictured below!) Totally something that I have not done or thought of, although to think of it, is actually something very simple. That was just one among the many strategies the directors had up their sleeves. It was a great reminder that creativity and persistence is important and can go a long way coming up with strategies and tactics
Therefore, my bring back for this week is really about getting down to the grassroots and do what it takes to get to your goals, even if that means rolling up your sleeves and getting it done yourself.
So till then!
Quin
