BLOG ENTRY THREE: SHOOT DAY

Our client who operates two bikram yoga studios throughout London, have decided the expand their company into active wear. The idea came from realising their clients were at times not wearing the correct gear when attending bikram yoga classes. This week our task was to set up and organise a photo shoot for the launch of So Hot’s range. Here’s the catch, not only are photo-shoots normally organised weeks or sometimes months in advance, but we have been given a few days to pull together two models, a make up artist, hair stylist, a studio and a photographer. On top of that not only does the client want one photo-shoot to take product shots for the online store, but he wants another photo-shoot to shoot take campaign images, on the exact same day. Talk about stress!

If we were in Perth, I would have been able to pull people from my contacts that I have worked with in previous campaigns. However, in London we don’t know anybody and no one knows us! Lucky for us we were staying in a house full of models that have a long list of contacts within that particular industry. We were then able to source a location on the outskirts of East London that provided a photographer and an editor in the package! Another issue was raised when our client informed us that he wanted models that were able to demonstrate all of the yoga poses, with the correct technical ability. Most models are not yoga professionals, so from there we turned to social media. We decided to use a part time male dancer, model and committed yogi for the shoot, and a female health and yoga blogger.  From then on, my partner and I drew up a time sheet including both shoots, scheduling who was responsible for which task. Our client then informed us he would need a stylist for the shoot, fortunately enough I work for a styling company back in Perth and was able to cut down costs by fulfilling that particular role.

After a very early start and very long day, we were extremely proud and happy with everything we accomplished in such a short period of time. We learnt that its okay to speak up when necessary and to make sure our client was happy with all decisions made by the team on the day.

Emma

Fun in the office!

Hello to everyone again,

I hope you are all still enjoying your placements. I am definitely falling in love with the ins and outs of daily office life. Today was a great but busy day involving a bit of printing, emailing and organising for the photo shoot we have booked for tomorrow.

Just to recap, I am doing my placement at Hollywood Private Hospital with their marketing department. I am really liking the fact that I can tap into the different sides of the department from PR to marketing to events.

But back to the exciting part about the photo shoot. It will run all day from 9am until 5pm at a studio close to the office. In the last week, I have been running around the hospital, like a mad woman, collecting IV bags and stands, stethoscopes and knee bandages as props for the shoot. The talent we are using are actually staff members that represent different areas of the hospital. We have asked four nurses to be involved for one of the shots we need. However, today I had a short little panic as it was my job to call around to them and confirm the time and place for tomorrow and one of the ladies didn't let us know she was actually working. As my boss knew she had made it clear that we were under the impression she was free to help out, we were both stunned. Anyway without further ado, I dialed away the numbers on the phone and tried my hardest to find any twenty-something, photogenic nurse who was free for tomorrow morning. Crisis averted! After four options, luck had struck and we now thankfully have everyone needed for the shoot. That was my little triumph of the day- I know its only little but you know how those sorts of speed bumps feel like a mountain at the time.

After tomorrow, it will be back to the office but I am excited to get stuck back into helping with small tasks that can help the team run smoothly.

On a side note, after the big spiel about the photo shoot, something else exciting did happen today. I emailed out a hospital wide email for the ZING, which is Hollywood's fortnightly highlights, to all the staff today. It was the project of last weeks, where I had to compile all of the stories into its format and was also able to write up a few for it myself. It was just nice to see the project grow from beginning to end. I have now taken it up as my little project and can hopefully have another great one ready for next fortnight. Again, it is just something little but I feel like all of these little victories add up to a feeling of satisfaction and make me feel a bit 'grown up' if I am able to use that term loosely.

Well that is all from me at the moment but watch this space and I will keep you updated on the daring day of the photo shoot that lies tomorrow.

All the best!