Hello, PR
fellows
After forming
part in the organisation of an event, it was time for me to accept a new
challenge called Market Research.
First of all, I guess
most of you are familiar with the term 'market research' but here is a quick recap of what
it is all about. Market research is a methodical, impartial collection and
analysis of information about a “specific target market, competition or
environment” (Market Research, By DJS Research Ltd 2013). Researches are based on secondary or primary research. Its objective is to deliver a better
understanding of the subject matter. For more information, you can visit http://www.marketresearchworld.net/content/view/14/38/
which provides valuable material on the topic.
My task was to
conduct an online market research through the use of secondary materials which
were given to me. I had to analyse the visibility of more than 150 companies on the web. Initially,
I had to check each and every company and see if they have a website. If yes, I had
to provide my personal views of the website. It was an enriching process as I felt
my opinion was valued. Then, I had to verify the level of their online
visibility, that is, if they have a high, moderate, minimum or even zero
visibility.
The aim of the
research is to analyse the findings, and for those with zero to moderate
level of visibility, IMS will approach these companies and propose them
strategies to boost their visibility and hence raise the level of awareness of
their customers. It was a long process but full of meaning all throughout. In
past projects, many of us included market research in the research section of
our assignments but I could never imagine that it would be so interesting. I
believe this is an essential task as it is from the conclusions that PR plans are developed to reach the objectives of the client.
So PR mates that is all for this week, see you next time for a new adventure.
