As part of the PR theories, getting the message across to the public is through some form of communication. Social media is so important nowadays; it is the most direct and instant tool used to source our information. We rely on it so much that we get so addicted and cannot live without it. We are so obsessed with social media that we are constantly checking for updates for news, networking, gossip and basically, well, everything. When I said constantly, I mean it ranges from everyone looking down on their phones on a train ride to crossing the road while messaging. It is so dangerous and toxic.
Differences between university and working in the real world; at university we have to cite and reference everything we write. But in the real world, when we see something on the internet, is it always reliable? Do we bother checking for references? I mean after all Google is always right and we should believe everything that is on Wikipedia. Just like Orley Fenelon who has become the 30th Prime Minister of Australia, according to that irreproachable record of fact, Wikipedia.
My point is that we cannot trust everything you can find on the internet. Companies often use social media as a channel to attack other companies. Through my internship we experienced similar situations, where people leave bad reviews on Google reviews and Facebook. After some thorough research, they were all l made up accounts and their names not even on the customer database. Hence we should not trust everything we see on the internet without doing any researching or experiencing it for ourselves.
As part of my experience working as an intern, we did a lot of re-branding and trying to improve the reputation of the company. The company started off as video production company working for corporate events, live video streaming to video animation. Throughout the years of working as videographers, they noticed a service lacking in the local wedding videographer business so they then entered into the world for wedding photography. As technology advances, they have also added photo booths as part of the wedding packages or photo booths alone for events.
I have had the opportunity to help create the website for the new photo booth project with our great marketing team!
