Beauty and the 3geeks
Episode 2; Would you recruit me?
Good morning,
In episode 1 the focus of my placement at the digital
agency; 3geeks, was to lay a solid foundation for their new social media department.
With proposal and presentation templates firmly in place it was now time to
test how effective they were. My boss and I had a meeting with one of Perth’s
leading recruitment agency’s to discuss the potential of implementing a social
media strategy. I had met the owner (aka the decision maker) very briefly
before the meeting so I wasn’t walking in blindfolded however it was a big
pitch and very different to presentations I had done in the past and also
anything I had pitched at University.
The agency was already aware of the importance social media
placed on the future success of most organisations however they did not have
the resources or experience to fulfil on the strategy we were suggesting. Our proposal (another PR technique I had been
graded on many times before) included the management of their Facebook,
Twitter, Google+, Linkedin and Youtube accounts. It was exciting and
confronting to be talking to not only a “real” client but also a potential BIG client
about managing their digital footprint on such a large scale.
At University we have been taught about budgets and
timelines for supposed clients and it was satisfying to be proposing something
in reality and for a client that actually invested in marketing or PR
activities. The only clients we had come close to working with at Uni were
charities and typically these organisations don’t have the money to spend on
excess marketing, advertising and public relations therefore it was refreshing
to be able to unleash our creativity with this campaign and still produce value
for money.
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| (A Rolls Royce Camopaign). |
After this pitch I had a completely new experience of what
we call an “oral presentation” at University. Although the process was a lot
more natural in this context it was also a lot more confronting and I was left waiting
for a contract rather than a grade.
Overall it was an enjoyable experience and I learnt a lot!
Working with my boss to ensure we were on the same page before, during and
after the meeting was crucial. This is more important in a small working
environment and is also obvious to a client. Therefore we worked together
making sure we agreed on every part of our proposed campaign and did we land
the job??? Episode 3 will answer all ;)
Final thought: don’t take them up on a coffee at the start
of a meeting it’s too hot to drink until after the meeting is over.
Thanks for reading,
Ashlee Harrison
