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Hello guyz!!!!

This marks my last week of my internship and I would say it’s been quite a journey, 7 weeks. The ending of my placement was so perfect. We had a workshop where I really got to understand what Public Relations is really all about getting in-depth, specifically employee relations and maintaining good reputation of a company, which are one of the things considered in the working industry. My colleague once said In PR department when you down we all go down, that is to say the essence of teamwork is vital thus leading to smooth operations being attained.

During the workshop I realized employee relations its more like combining minds into one this somehow maintains and opens communication in the company which according to Jane Johnston and Clara Zawawi consider as a maintained employee goodwill (focusing on goodwill with internal publics) which if I recall very well on PR principals 201 we were taught about, so this workshop applied some of the things that I already learnt from the University. Isn’t it amazing?

So someone might have this in mind, what was discussed during the workshop is it applicable in the work place or was it just a saying. I would confidently say yes, up taking this placement at Rootz I witnessed good relations, which helped out in more efficient and productive management strategy. Such as giving feedback and coming up with ideas which is two way communication between employer and staff so the workshop itself proves communication as a wheel of reaching a goal of employee relations. This does not only help in understanding the employees nor a wake up call to let staff believe in self confident considering their management but also it’s a crucial aspect of building trust.

I surely learnt a lot during this workshop, regarding maintenance of reputation of a company, I have learnt that as a Public relations team we should have good platform when it comes to handling clients and spotting opportunities in developing a clients and so forth.

I now know that small things such a dressing, projects a smart disciplined image so to be noticed for your capabilities and intellect because we all know that first impression counts and it helps in maintaining of reputation. Goodman Alexander and Genest have proven reputation management to be a guiding philosophy in cooperate public relation. Rootz Asia Company has really out done its self in becoming successful reference to the above paragraphs.

Shames here I am now writing my last post, all I can say is, this internship has been an eye opener now I can think outside the box be creative with the skills achieved I am satisfied as i worked in the field of professions .

In a nutshell I can say my experience was exciting and I still want to do Public relations when I graduate. I found myself enjoying what I was doing and what I have learnt I will surely use it in future, I am ready for the industry.

My advices to all of you, when you go out there in the industry know that Patience is the art which leads to confidence and success. The other thing is team work helps achieve a common goal, so don’t waste time and start acting on these two aspects and I guess the university is the right place to start.

Thanks to Roots Asia Pacific for giving me the opportunity to do my placement and guidance during my internship, you the best.

Johnston, J. and C. Zawawi, 2000. Public Relations: Theory and practice, (3^rd) Australia:Allen &Unwin. 

CARE FOR A MASSAGE??????

This marks my third week doing my placement with Rootz and so far it has been a busy week. We had another event for our clients Falcon stor which so far is the best market leader in disk-based data protection solutions, They invited all their clients to their solution day where they linked with Hitachi to ink the deal for Hitachi data system which goes well with their slogan of “Totally Open”. Meaning that Falcon stor totally opens up to technological solutions such as storing more for less with protection of data inclusive. The clients were part of the event so to let them choose the applications and hardware components that make sense for their businesses.

This time I felt good about myself as our management crew came up with yet another strategic concept of a massage. The first 75 clients to register were given a complimentary neck and shoulder massage however the trick was to get the question asked right, if they did not know the answer they had to go to the falcon booth first which was more interesting. it was a safe play to let the clients know much more about falcon stor. This I should say was brilliant.

Even the clients thought it was a good idea as it was their first time to attend an event offering a massage.This was an events to feel good about because everything went accordingly and clients were impressed as we had chance to feel them.Towards the end of the event one of the lucky winner who entered the draw won an ipad

 worth a lot.hahaha

However the week was full of challenges, ups and downs, emotions triggered and nothing to lose but trying to focus. Because I believe in every work place there are challenges especially when you are an intern. I guess its true when they say’ emotions are triggered by one’s thoughts. During this week I felt like I was challenged by some of my colleagues therefore I told myself that patience it’s a virtue, so Positive attitude is on top of my list.

I CARE FOR A MASSAGE.DO YOU?

SMOOTH OPERATION BY ROOTZ

HEY GUYZ!!!


This is my second week and already I am learning a lot. There was a conference organized by our event management team and I was also involved because they wanted me to learn more as Public relations is not only limited to paper work, there are many areas to it, including servicing,Reputation management, customer satisfaction feedback. We had an Avnet Huawei (our client) conference to help create the visibility of their IT solution product (Internet Protocol version 6) and there was a demonstration to show case how it works. According to me I think this conference was to help engage with the stakeholders, bringing the product to the faces of the consumers, which promotes a relationship between them and their clients, in addition it was to mark Avnet’s milestone of making a new mark of technology.

On the conference day I felt I lacked profession because I did not know how to act, hands in my pockets, hold a bottle, or stand still as a post. It was one of the challenges I faced, luckily I had my work colleagues to back me up on anything needed, they helped me through the whole event as it was my first which shows good relations in a work place.

My duty was to escort Avnet’s partners and clients to the registration counters and ensuring that their needs were met, which at first I thought was boring however later on I felt proud about it because everything the clients would ask me to an extent of interaction. What an experience. Rubbing shoulders with some of the shareholders of big companies, people from different ministries. This I must say was an exciting experience and an opportunity not to be missed.
The event management team suggested a lucky draw, which was done towards the end of the event. This was strategic, the first 100 delegates or should I say the registered clients for the event dropped their business cards on the draw box to win themselves some of the technological gadgets. Another strategic thing we did, was providing evaluation forms for everyone, so to get their feedback on the event which to my understanding, its more like two way communication which is one of approaches to public relations developed by James Grunig and Todd Hunt.In the effort to create awareness about the event, we did telemarketing and disseminated information in newspapers to publicize the event and the results where impressing there was a huge turn up by the delegates. This shows the success of the event planning as we also got good response from the clients because they all stayed till the end of the Event. At the end of the day I would say i enjoyed the event because I got to meet a lot of clients and knowing them and I should say it was quite cheerful experience, as I also played a amazing role.Hope you also get the chance to explore more working with the event crew.

cheerios...

Worse than an early bird in a different field and learning

The first day I started my internship at ROOTZ ASIA PACIFIC was not easy at all waking up early in the morning to catch a bus. Can you imagine I was the first person , worse than an early bird… Anyway it was a good experience because it somehow shows dedication which i believe to be one of the qualities for a PR person, hahahah ….

On the very first day, I was assigned to do media monitoring, (PR basics) which is one of the services provided by ROOTZ to its clients.It was quiet an experience as I began to understand how media monitoring is crucial to every organization and how its of help to keeping track with the competitors in the industry.Being with roots in the first few days made me realize that in a PR company we have to engage with the community to illustrate the results of ‘our’ clients.

From now on I would say that media monitoring somehow sets a platform for Rootz to come up with good strategic goals for its clients, which I didn’t know LAH, thanks to my internship, because I thought PR was all about events, campaigns, all the fun things you can think of but Oops! too bad got it wrong, so wrong.

Working in the field of Professions sometimes would make you feel as if you are a bug LAH, you know how small it is right, so you feel left out as if you are being undermined or something. Surprisingly at Rootz Asia I had the opportunity to do something I should think motivated me and kept me going through the whole day because the 1st day is always too long*. Anyway guess what… wait for it wait for it, hahahah Media calling..wow it was good to know that already day 1 I could show ma PR skills that I got from my studies.There was an Epson launch the next day so I had to get as much media to attend the event as possible. I can say I was quiet good because of the response I got.As mentioned before, this placement gives me the opportunity to apply some of the Public relations basics I studied at the UNI, which is media relations.I Savy tsho knew that I represented Rootz, what ever happens in terms of the media not coming for the event while my feedback to the company was a hundred will attend then I answer to the company, how cool is that, I ges not cool enough.It is a challenge.lol

The best Part of the day I never knew how to appreciate something, but working wit Rootz on my first day made me realize that acknowledging is really important especially in PR some how we build a good relations with the key publics for a good image which Public relations is all about. I mean I kept on saying thank you to everything, guyz I’m so been groomed in a good way.

wow for now I can say I love my work as an intern and because I think m already part of the Rootz family…hahaha...

To ya’ll my course mate is either u wnt them to treat u like an intern or staff, its up to you to decide… Ciao. AL THE BEST LETS ENJOY OUR PLACEMENTS RATHER THAN STRESS ABOUT IT… cheerios.

Inspirational song:The climb by Miley Cyrus