The golden opportunity to work on a client communication strategy during the placement internship stay was unique experience and allow
me to view new avenues for Public Relations Tactics. The idea never really come
to mind since in Mauritius Virtual Reality is still a rare thing and using it
as a Tactics within a communication strategy is something that can be viewed as
Revolutionary. On a Public Relations perspective a tactic using Virtual reality
to promote the service or to give the client a first-hand simulated experience
is an excellent way to communicate about your product or key message. This was
one of the communication tactics that may be put in place after my Internship
ends in a client overall strategy
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| FCB Cread expertises list |
Another part of communication strategy was the social media communication development plan. The need to design and pre-planned events with an overall explanation of its working was a bliss when you realise the unique opportunity to make qualitative and quantitative research to enhance your strategies.
From content marketing post, photo contest, game design creation making use of events or make used of people passion to promote the client image, the difference in margin from the learning of the university and the job is thin but this time the importance of precision and details have a higher impact. This was part of a 3 phase plan of the client communication strategy that will be run over the course of 12 months if the client approves the pitch.
The Research and development part of the communication
strategy was very interesting either on the road safety campaign or the airline
company campaign. Both in terms of qualitative and quantitative research or in
research of thematic for the campaigns. Some of the themes that was research
upon were Vision, Visibility and safety on the road, use of seat belts and
child restraint and effects of road crashes. This is where research emphasis
were made on high rate campaigns by reviews their evaluation reports, view their key messages to be input in the local context and give ideas to designers
for various themes that are to be implemented.
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| Illustration image for research quantitative and qualitative methods |
The various and unique experiences of each department at Cread and Co Ltd have allow me exercise a different approach within my
learning of the Public Relations discipline and made me wonder how I could be
of service at times. Mainly during the
early days of the internship were I made research of how Public relations can help within the context I was in but also help me to discover new knowledge about the various opportunities that Public relations has in the marketing
world and its overall importance. I must say it help me to refocus upon what i have learn in my past studies and moreover boost my confidence afterwards to perform in my internship with my own unique and personal touch from someone who have a Public Relations background.
My internship just ended on the 27th October, I
had quite a pleasant time with an amazing opportunity to learn and understand how the background of the advertising world to the finish line where the
communication strategy is dissipated within the newspapers or radio spots. This
unique opportunity to work within a marketing mix medium and have various types
of clients with unique jobs demands. From the working of the full fledge communication strategy to
simple facebook videos, radio spots or newspaper advert, the amount of knowledge acquire within
those 22 days have pique my interest to know more about the communication world
and the Public Relations added benefit upon a business communication strategy.
