Showing posts with label #writing #writing skills. Show all posts
Showing posts with label #writing #writing skills. Show all posts

Thursday, May 28, 2015

Work, uni, life... I was losing the plot!

As I mentioned in my first blog, I’m on secondment so I’ve been in my role for longer than the intern requirement of 20 days. I thought I had the INS and the OUTS of the job all figured out…BUT oh how I was wrong!

Last week my ability to take constructive criticism was really tested.  In this job I’ve learnt pretty quickly you can’t take things personally. Your work will be scrutinised by a number of high level executives before it even makes it to the Minister’s office. There are so many things to consider and get right….appropriate use of language, tone, structure etc. Get any of this wrong and you're back to the drawing board.
Before my work is sent for general manager approval, my line manager must approve it. More often than not he’ll make a few changes, which is fairly standard, and from there the approval process begins up the executive chain. However, last week not one piece of work was making it over the line. Key messages weren’t concise and clear and I was missing the point completely.
I felt deflated and pretty crappy about the work I was producing. I instantly started questioning myself – am I a good writer? Am I good enough to do this job? Should I be in public relations!?!
When I took a step back and really looked at the situation, I realised what I was feeling was just a lot of pressure and expectation I was putting on myself. I was really feeling the pressure of finishing up all my uni assignments, and combined with the pressures of my job, I was starting to lose the plot!
Fast forward a week late, uni assignments done and dusted, my work is getting the thumbs up and I’m far less stressed.  I know I’m a good writer and I know I can do this job. Everyone has bad weeks, whether you’re an intern, on secondment or you’ve been in the same job for five years. For anyone feeling the pressures of juggling their internship, study, work and family commitments etc., just keep on being your awesome self – I promise you, you’re doing a great job!
 
 

Sunday, May 10, 2015

How to write a blog when you don't understand the topic




This week I started writing my first blog post for the organisation, which we are hoping will lead into an upcoming feature article we have in the tech-savvy magazine – iStart. You can check it out here istart.com.au to see what it's all about!

I’ve written blogs before at my previous job, but I was quite excited to be provided with the opportunity to write one for UXC Eclipse.  However it suddenly dawned on me that I didn’t know much about what I was meant to be writing about. Sure I had read our recent White Paper on the topic, but that definitely didn’t make me an expert or thought leader.

However, as I reflect, this is a constant battle us ‘PRers’ have to face. 

Most days we are asked to research and write something, usually for someone else. Media releases with made up quotes that are later signed off, speeches. presentations, backgrounders, this list goes on!

When working for a consultancy, when a client wants something written (and usually written fast) you are suddenly required to write in a certain field. Be an expert if you will, in an industry you only touch base with occasionally, but the client expects you there to write about an organisation, a topic, a project like you’ve been there for the last 20 years.

For me now, even though I only work in the one industry – ERP/IT I have only been here for four months, and that’s definitely not enough time to be an expert.

I therefore have to research hard and fast, ask the right questions and just get on with the job. I usually first reach for what an organisation has done in the past and get a feel for the writing style and subject and then go from there.  As always Google is most definitely your friend to try and find out all the information that’s available out there and make sure what we’re writing is adding value to the conversation and not just more noise.

Sometimes it can be quite tricky, but if you persist, you can often get it. I’ll keep working on the customer-centricity blog this week and once its finished off,been looked over by my director and published online,  I will try and post up here so you can check it out.

In the meantime, the customer-centricty blog was sparked off by the back of an article which you can find here:


Perfect timing as we have a current focus on the retail industry.


And although I knew this will be attributed to someone else, I’m just really glad to be provided with the opportunity.