It's hard to say goodbye!

When you have developed a relationship with these people, these working people, you can already call them your friends. Before i get to the sad part, let's recap shall we?

Advertising

Marketing team asked for my help to come up with a name for their new promotion. I started scribbling words that makes sense to me. I admit i might have cheated a little and used the thesaurus (EH! Hello! It's a book that provides you with knowledge! So it should be useful!) and found a few out of the ordinary words like "ballyhoo", "hullabaloo"and they chose "extravaganza" (ok, that's a little more simple and less crazy). So yes, my phrase was printed on to the promotional posters and was distributed around Miri and in facebook. 

Online Stuff

Amanda was on leave for a few days, so my assignment was to come up with short stories that fits a facebook status for her to post on MMRS's page once in 3 days. So i wrote quite a few, sufficient for 2 months. It covers just about everything - weather, fashion, entertainment industry, food, lifestyle, quotes from famous and influential people, like i said, everything i can think of. (Made me think for a second there that i could actually be a writer for a fashion magazine. pffttttt)

Marriott Matters

My assignment was to find suitable and impressive art that best fits the theme of Ramadhan, Eid Mubarak, Malaysian Independence, Sri Lankan food, and the London Olympics! My boss actually taught me how to use coraldraw and it was so user friendly and efficient. (Makes me think photoshop what? LOL) So basically i helped my boss in editing the Marriott Matters for July/August/September edition.

Birthday Card

Did i tell you that MMRS distributes birthday cards to their employees. YES! They do keep tabs on when your birthday is. Amazing right? Just when you think no one remembers your birthday, and suddenly you find a card in your locker. Brightens your day knowing that the management does care. So i helped Mr Jamal to insert the names of the birthday boys and birthday girls of the month and printed it on some cool paper they have in stored! 

Meet the GM!

Marketing team what shorthanded and they needed someone to go up and get the signature and pass something to the GM! I swear, my heart stopped beating for a bit. I don't know why i was so intimidated. Weird right? He's just another man working there. It was all in my mind about him being scary and all, when the truth is, he is so utterly friendly and smiles a lot. He actually made me smile just by looking at him smiling. So contagious. 

Making full use of the staff benefits!

Staff gets half price discount on F&B no matter lunch or dinner. So i went and have buffet dinner at Zest with my two friends. It was great! My attention was all at the dessert counter!!! Maybe it was because i have not had buffet meals in quite a while. 

And here's the sad part.

I told them that my internship period is up because i want to focus on my classes, halfway through the semester. And on my last day, they made me promise to go dinner with them, which i agree. They brought me to Dragons Seafood, Off Luak, Bakam road. I knew in my heart that i can never forget them. They are my friends that i cherish forever. 

Lobster that we had.

Appetizers! 

Sales and Marketing team, as well as PR Team. My Marriott Family

So you see folks, first it was work, then it became fun and relationships start t build up amongst friends that made them feel like family. And that was how my internship went in Miri Marriott Resort and Spa. 

This is Amira Saryati binti Misnu

Curtin University Sarawak Campus

PR VALUE VS AD VALUE

Hi everyone,

I am back again, its been a while. Well after the PC we held, we had a dinner to attend but this time the client was the one running the show. What was expected of us is managing the photographer whom we organized to take professional pictures of the event for them. Just because we were not the organisers it does not mean that we could take off our PR suits and relax. It was time for networking, social gatherings are the best place to get your name out there and boy was I exhausted. My feet were killing me and we had to smile and greet everyone.

The dinner was an exquisite occasion whereby our client officially announced its re-branding from UHY Diong to Simply UHY. There was an awards ceremony, entertainment by the UHY staff, speeches and of course a five star dinner. I would say that it was relaxed, interactive yet very prominent event and the attendance was good.

The UHY staff kept us entertained through a karaoke session, which was quite exhilarating. Anyway the day after the event is where the PR aspect came through, in light of having to do some form of media monitoring the most important aspect (something we have not yet learnt in PR 300) is determining and recording the PR value attained by the various media coverage of your event. Usually Pr value outweighs the Ad value and in our case it really outshone the Ad.

Since we are a small agency( dynamite comes in small packages mind you) we outsource the media monitoring and Pr value determining. However i was responsible for finding the media clippings referred to in their report and file them, after that I had to record all the data provided in a way that is presentable and easily understood by the client.

Basically the Pr value assists the agency in verifying its fees as the goodwill they have achieved for their client if measured monetarily will equal the presented Pr value.

So what do you guys think about the Pr value and Ad value being used to determine how much to charge the client? Is it really a safe bet?

Can't wait to hear your views, hope your placements are going well. Don't let the fire burn out. Take Care.