Events versus Public Relations

Originally I had planned to enrol in an event management major as my primary interest was to work in events management. However I decided to make the most of my commerce degree and  therefore I enrolled in a double major- event management and public relations. Ever since starting the course I had always preferred my event management units, whilst dreading the PR ones (I’ll admit, I'm not the best a PR). However during this last year I have begun to appreciate the fact that ‘events’ is actually part of PR. This internship opened my eyes to see the beauty of the two disciplines combined together. 

The first major event that I had the pleasure of working on was PSO’s major sponsor’s ‘Annual Long Service Awards.’  The function was located in the beautiful surrounds of Fraser's restaurant in Kings Park. Even though PSO only provided the entertainment for the night, their participation in this event strengthened the relationship with one of their primary stakeholders.

'Annual Long Service Awards'

North Street Music (the other organisation at which I intern) uses events as the main way to attract people to their organisation. NSM is a music management company that wishes to engage and assist musicians in their endeavours within the music industry. 'Song Lounge' and 'Chamber Jam' are two different events where singer-songwriters are invited to share their creations and stories in an intimate environment to a captivated audience. They're hosted at The Ellington Jazz Club on the last two Mondays of every month. This consistency provides North Street Music with a brand in which their public can identify with and belong to.

'Chamber Jam'

Over the last couple of days my appreciation for PR has grown and my love for events has deepened. Hopefully my appreciation for PR can turn into love and further inspire me to strategically continue my internship.