This would be my final post, marking the end of my
internship period and soon, the university life. During the two months
internship, I have gained lots of insights into the real PR industry.
For this last post, I would like to share some pointers with
everyone with what I have learnt after my internship:
1. PR is a challenging job as we are the
intermediaries for many parties like our clients, the media and various
stakeholder groups.
2. Time management and multi-tasking are very important
skills - as PR practitioners are required to handle several accounts at any
time.
3. Understanding the nature and products of the
clients well, to prevent getting off-track or missing any media coverage when
doing media monitoring.
4. Do not overpromise. Deliver what you can promise
to the client, as reliability is the key!
5. Building good media relationship is vital- you
never know when you will need their help.
6. Be prepared and flexible for any situations
especially during events- Expect the unexpected.
Lastly, on a lighter side, I would like to share an article
about the 15 professions that drink the most coffee. Guess where does the PR
professionals ranked at?
Though I didn’t have much coffee during my internship
period, but I have observed that my colleagues would drink several cups of
coffee throughout the day to keep themselves awake. Reason being, some of them
were in the office working since 6am, and leaving later than 6pm due to the
amount of work that needs to be completed for various clients. So, what are
your thoughts for this article??
Hope everyone have enjoyed their internship as much as I
did, and wishing everyone luck for your future endeavours! :)
Cheers,
Delvina Chiang
15006527
Curtin Singapore
