One of the clients I have been fortunate to work with for
gtmedia is Chicken Treat. Chicken Treat has very different and fun campaigns
that are created by their marketing team which we create the publicity for. A
few weeks ago we were travelling around Perth to delivery giant burgers with a
30cm diameter to different media outlets to launch a new burger. The current
project we have been working on for the fast food restaurant is called
#chichkentweet, and I’m sure many of you have already heard about it.
The Chicken Tweet project’s aim is to increase Chicken
Tweets twitter following, to break a world record and to also have some fun.
Chicken treat has a large chicken coop with a chicken, called Betty, and a
computer inside. Betty will be pecking and scratching around in her coop on the
keyboard sending out tweets. We are hoping that she will be able to tweet a
five letter word and break a world record! It is day 7 of 30 and she has
already managed to tweet few and bum.
On Wednesday we managed to get Betty a segment on the Today
show during one of their highest rating segments for the following morning.
About half an hour later when searching the hashtag #chickentweet we discovered
that Vice had written and posted an article to their 4.5 million people
following on their Facebook page. Since then Betty has been featured on many
types of local, nation and international media. The office was most excited
when she was featured in TIME on Thursday (yesterday) and when the Orange is
The New Black twitter, with 1.7 million followers, tweeted Betty.
Initially we predicted that Chicken Treat would gain about
5K more followers on twitter but today only seven days in they have gone from
roughly 700 followers to 11.5K. The campaign really started to take off when I was
in the office on Wednesday afternoon, which was really exciting. It has since
progressed into a viral campaign and it is incredible to watch knowing you have
been a part of it.
The next step is to tweet Orange is The New Black back and then my ambitions directors (they know it) have set their sights on the Ellen DeGenerous show!
If you haven’t already hop onto Chick Treats twitter account to read what Betty has to say. Thank you for reading, Jodie.
