Hi everyone,
I am back again, its been a while. Well after the PC we held, we had a dinner to attend but this time the client was the one running the show. What was expected of us is managing the photographer whom we organized to take professional pictures of the event for them. Just because we were not the organisers it does not mean that we could take off our PR suits and relax. It was time for networking, social gatherings are the best place to get your name out there and boy was I exhausted. My feet were killing me and we had to smile and greet everyone.
The dinner was an exquisite occasion whereby our client officially announced its re-branding from UHY Diong to Simply UHY. There was an awards ceremony, entertainment by the UHY staff, speeches and of course a five star dinner. I would say that it was relaxed, interactive yet very prominent event and the attendance was good.
The UHY staff kept us entertained through a karaoke session, which was quite exhilarating. Anyway the day after the event is where the PR aspect came through, in light of having to do some form of media monitoring the most important aspect (something we have not yet learnt in PR 300) is determining and recording the PR value attained by the various media coverage of your event. Usually Pr value outweighs the Ad value and in our case it really outshone the Ad.
Since we are a small agency( dynamite comes in small packages mind you) we outsource the media monitoring and Pr value determining. However i was responsible for finding the media clippings referred to in their report and file them, after that I had to record all the data provided in a way that is presentable and easily understood by the client.
Basically the Pr value assists the agency in verifying its fees as the goodwill they have achieved for their client if measured monetarily will equal the presented Pr value.
So what do you guys think about the Pr value and Ad value being used to determine how much to charge the client? Is it really a safe bet?
Can't wait to hear your views, hope your placements are going well. Don't let the fire burn out. Take Care.
