In an effort to combat this issue Poivre d'Or took part in the 2nd edition of MAITEX (Mauritius International Trade Expo). MAITEX, proved to beneficial for the company as numerous contacts were made and efforts to build a relationship will be made in the future.
Pre-MAITEX was rather busy. Preparation tasks included
- Preparing introductory letters to be handed out to potential buyers, to get an idea of the purpose and services of the company.
- Preparing of catalogues and price list to consult customers who were interested in buying or ordering products
- Assembling products, banners, advertisement materials to be taken and displayed at the expo
During the expo it was quite interesting for me to communicate with people from other countries, in turn Poivre d'Or accumulated a respectable amount of contacts with which they plan or commencing a mailing campaign. The mailing campaign will be discussed more at a later stage.
Post-MAITEX, the task at hand is compile a mailing list of clients that visited the stand to then be able to commence the mailing campaign.
As mentioned before Poivre d'Or is falling behind in terms of public awareness and is trying to make up for lost time by starting to undertake some PR intiatives on top of what i already recommended.
So basically, in order to move forward what are some intiavtives you guys can come up with, for a company that has none?
