Showing posts with label #PPR #Intern. Show all posts
Showing posts with label #PPR #Intern. Show all posts

Monday, October 12, 2015

Detail vs Efficiency... vs Communication.


We hear it a lot; attention to detail is crucial.


It speaks volumes about patience, perseverance and thoroughness, and in my three weeks to date at PPR, it is something I have had to adjust to VERY quickly.  

As interns and university students, a lot of us strive for efficiency. Tasks are completed quickly, without fuss and to a standard that keeps the engaged parties chugging along free of obstruction. But what happens when the goalposts are shifted? How are we to know Gentle Geoff expects more, when similar jobs for Simple Steve, Hyper Harriet and Chilled Charlie* have been received with positive feedback? I have been battling with this question since I got here, and I think I am onto an answer. But first, a bit of context.


Last week, I undertook a simple task for colleague which involved editing, printing, binding and compiling a heap of crisis communication documents. I went about my business fighting with the printer and learning how to use a binder - technology and I have had a few differences in the past - before neatly placing everything in their file of choice. All was rosy until my work was received with a relatively stale response: "God, you can't buy good help anymore". It turns out that in my haste, I accidentally left a small tear in the plastic film on the spine of the file where I'd placed a label.

Initially, I was miffed. More than miffed. I had done their dirty work for them, in good time - ahead of a number of other assignments - to what I thought was a high standard.

Upon reflection, I am beginning to understand my naivety.

Our studies have indicated different fields of PR require different skillsets, and a benefit of a high-paced consultancy environment is that we're exposed to them all. Where some colleagues might prioritise timeliness, others require absolute perfection.

In undertaking work since, I have been sure to clarify exactly what my colleagues expect of me; timeliness, detail or both. My communication skills have improved markedly and my relationships with the proverbial Gentle Geoff's of the office are benefitting.

I am interested in hearing how everybody else is approaching their assignments. Have you had to make the same adjustment, or are you finding it a natural transition?

*Gentle Geoff, Simple Steve, Hyper Harriet and Chilled Charlie are NOT real people, though I'm sure they'd be a blast if they were.




Friday, September 25, 2015

PR VS JOURNALISM



Finally my time had come to start my placement at PPR (Professional Public Relations) and what an exciting, busy, stressful week it has been!!


Two weeks prior I was interning at the ABC office in East Perth, little did I know that maybe my colleges, fellow students, friends and family were actually right.. PR and Journalism are very different.


My days at ABC were spent frantically rushing to locations to grab an interview with a talent or writing news stories in 15 minutes for them to be edited, subbed and published online before I had a chance to blink. Whereas my first day at PPR began with a quick brief on McHappy Day which I am part of (I will be posting more about this in the up and coming weeks), a few media contacts who I had to call and pitch a story to and an Excel sheet!


At PPR I was thrown straight in to the deep-end and I am still loving every second of it, I think the skills that I learn at the ABC to work quickly and have confidence in my work have really enabled me to feel comfortable with the work I have been producing at PPR. We all know how daunting it is when a professional in the industry comes to you and says 'Please write me a detailed media plan and can I have it by Friday (when it is already Wednesday)... Naturally I wanted to cry but at the same time this is what I have been working towards for the whole of my double degree!


I managed to complete the media plan, call the media contacts to pitch the story and now I am an expert at excel sheets and that was all in a few days... I can't wait to see what the next few weeks have in store for me and see if the differences between PR and Journalism become more obvious to me.