Showing posts with label #PowerDistance. Show all posts
Showing posts with label #PowerDistance. Show all posts

Sunday, April 20, 2014

Jaded by Hofstede’s Cultural Dimension: The Role of Power Distance


Before starting off in the Public Relations industry in Malaysia, I made up my mind only to apply for an opportunity at PR consultancies in the country. Not long after my application was sent in, I received a call from the Talent Manager confirming my position as an intern at LEWIS PR Malaysia. Headquartered in the UK, LEWIS PR is a consultancy that focuses on communication in technological sector.

LEWIS PR Malaysia was built approximately a year ago, because of this, the company is lacking of manpower and relevant facilities still. With that said, I worked at the Malaysian office with an Account Director and with two Account Managers. LEWIS PR Malaysia consists of four of us in its entirety.

Personally, I find it quite daunting to share an office with my director and managers, as they can be quite intimidating. I was once told that I should set a boundary in between my manager and myself. She claimed that I was being “too friendly.” What is wrong with being friendly with your manager? I personally do not see anything wrong with it as I had been there for nearly two months, it would be odd to not even know whom you are working with.

Subsequently, I took that as a learning curve in a positive manner, thinking that time will change everything. I believe Hofstede’s Cultural Dimension theory that I have learnt in International Public Relations supports this situation. I mean, because Malaysia possesses a high power distance, the organisational structure at LEWIS PR Malaysia is hierarchical in nature. In other words, what you do and what you think are assessed in an unfavourable angle unless you have a prominent role in the company and extensive past experiences to support your credibility, not leaving out the “recognition” that you are expected to give to your managers and director.

In short, going through such an experience really opened up my eyes as I never knew that what I learnt in class could play such an important in the PR industry. It may have not turned out well, but I believe I have learnt a few things from it.

I have also attached a few articles that I find interesting to read in relevance to my post. Thank you so much for your time and have a pleasant day ahead.

Articles
  1. Hofstede’s Cultural Constructs and PR
  2. Global PR and cultural dimensions