The opportunity
to view presentations from various beverage companies as they pitch their
products for various events is exciting and very fun. Seeing what new products
are coming on the market, how their pair new beverages with different
promotions from taste testers to venue decorations and signage or social media
promotion codes is very interesting as different markets will respond to
different methods or communication and encouragement.
Whilst a singular
representative may pitch for several drinks for a singular venue or event the
different beverages will all come with different promotion angles. Beverages that need to replace a common
standard of a bar will often be provided in greater numbers so many can be
given away as samples on popular nights this method is particularly popular
with competition for the standard light beer in most bars which is cascade
premium light. By offering samples of products patrons are encouraged to try
something new and to not simply name the first light beer or non-full strength
option they think of if this is their preference or they are driving.
Beverages
targeted at a younger market are often promoted through social media with
competitions or passwords posted on social media that can then be entered in
house once a drink is purchased or an image with the new beverage is posted and
tagged with the suitable hashtag. These images then spread awareness of new
drinks and act as promotional images for a product. The upside of this kind of
promotion is that friends of entrants will see images and fee like the product
recommendation is coming from a reliable and trusted source.
Company
representatives present sales histories and market research based off of
various taste tests and promotions in other markets in order to sway businesses
into featuring new drinks at bars and events. The best aspect of these
presentations is often the taste-testing portion in which small samples of new
drinks are provided for potential clientele to experience and judge on
appropriateness for their venue or event.
Ash
