Recently I've been requested to design a fridge magnet for the super clinic and such a simple task can become tricky and tedious when dealing with very strict rules and regulations and collaborating with so many other healthcare providers.
I usually work on a lot graphic design outside of my internship and it usually takes about 2 or 3 drafts to reach the end product that the person had in mind. However, throughout this task, it took about 8 to 10 drafts when it came out to layout, design, and content.
Cockburn Integrated Health is looking to be appealing to the Cockburn Community, yet has to maintain professionalism and seriousness as a health care provider. So it's a bit challenging in a way that I can't get too creative with the designs and layouts, and have to keep them simple and to the point with not too many distracting graphics or imagery.
Here are a few sample fridge magnet designs made:
DRAFT 1
DRAFT 2
DRAFT 3
DRAFT 4
(The photos seem to appear slightly different on Blogger, the background is supposed to be more transparent on white)
As the designs progressed its obvious that the amount or size of the graphics are greatly reduced and the majority of the oddly A5 sized fridge magnet consists mostly of text. The organisation's ideas mostly rely on delivering a message rather than using visuals or just making their material look attractive rather than useful, which is understandable when looking at it from the perspective of a customer seeking medical advice.
With this knowledge it gives me an idea on how to work on my next task: the brochure.
The purpose of this brochure is to provide information on the types of services provided in the Cockburn Integrated Health & Community building, and phone numbers, operating hours, a brief description, and web address. the visuals and content must be minimal and to the point, referring to the fridge magnet task as a guide on how to go about it.
