It is true what they say, events can become ‘like’ your
babies. Okay I am not sure if people say this but it is the only way I can
describe the relationship between event manager and event.
I am an aspiring events manager/coordinator/planner, any of
those terms, this is the career path I would like to have. Well, the career
path I have studied for.
Interning at AIME has been a great experience in learning
all things event planning and seeing an inaugural variety night come to life. I
have become one with the stresses of an event, and understand that you cannot
control everything. Although stressful, staging an event can be so fun and if
it is successful then the rewards are plentiful.
But let me explain this metaphor that events are like ‘children.’
For starters, you worry about the event day and night. You
care about its legacy and want it to succeed. You put all your time and effort
in giving it the best opportunity to make its mark. Secondly you cannot help
but tell everyone about the event. It is a constant conversation starter. You want everyone to know about it because you
are proud of what it will become (and you need tickets to sell). And finally, once
the event has been delivered or put to ‘bed’ you can finally relax.
See events are like children, well, sort of.
Taryn
and myself had the responsibility of creating this colourful photo back
drop. Pinterest was great inspiration. Our role during the night was to
take photos and keep track of names, so that these photos can be used
for social media purposes.
AIME WA’s KiNDLiNG event was not shy of a couple of issues.
Not even the most efficient planning can stop external factors impacting an
event. A couple of weeks prior, we had several acts that could no longer
perform at the event. This put strain on the Events Manager and myself to try
find replacement acts within a very short time frame. In addition to this, our
volunteer security member had a change of plans and the CEO decided not to fly
over from Sydney to attend the event.
However, none of these issues compared to the stress made
from very low ticket sales. The week before the event, only 35 tickets had been
sold. 35 Tickets! 35!! At the beginning of the planning process, 350 tickets
were expected to sell. This was based on the reason that AIME WA has over 6000
mentors.
This has been a very important learning curve for me. That a
not-for-profit cannot solely rely on its volunteers and other stakeholders to fill
seats at a fundraiser event. The promotions side of an event is so significant
in attracting community support. The way you target your audiences through
different platforms and the extent to which you push the event in media
streams. As this was AIME WA’s first major event, and they did not have a
headliner act or a major incentive to attract numbers, promotional efforts were
so important. Posters and word of mouth would not be enough to carry this
event. It needed radio ads, newspaper articles, social media, posters, personal
emails, letters and direct communication with schools, mentors and universities
to make the tickets sell.
Thankfully, the week of the event saw a flood of online
tickets sell. It is interesting to see how people tend to purchase tickets
closer to the event date. We had 200 people walk through the doors. KiNDLiNG
was a success and raised necessary funds for AIME’s mission in reaching 10,000
Indigenous students by the year 2018. It was a great night filled with amazing
performances and great food.
It was a privilege to be a part of an event so rewarding. To
close the gap between the Indigenous and non-Indigenous community, to inspire
and bring unity.
A photo from the night used for AIME WA's Instagram page.
