week 6 recap + week 7(first half)

Hello all,

this is another recap of last week and half of this week, as this week there was a significant event. Beginning of last week, 14 to 18th March. That week was the finalization of the competitor analysis, which consisted of over a 100 slides of four other competitors of the property developer, that i managed to finish by the 18th. After the slides, i had to develop an overall summary of the trends and vision/mission consistencies or variability in their philosophy. In between at the same time there was our final interview to be compiled. Most of the week was being at the office, helping out on other accounts, from ING and UOB. On the 16th, my superiors brought me to join them, on their presentation of their 3 best ad campaigns to Leo Burnett Malaysia's Chairman Ali Muhammad, for the International Product Committee (IPC) where ad campaigns from different departments of Leo Burnett are rated on 1 to 10 scale of Leo Burnett's HumanKind scale. This was a preliminary evaluation before the IPC comes to Malaysia to rate the different departments later in the year.

This week, particularly the 22nd, was the audit framework proposal to our client, the property developer. It was powerpoint board room presentation, where a group of their top management was there to listen and ask. Their HR exec, Projects Exec, and the son of the Managing Director of the developer was there. On our side, it was our General Manager, and Strategy Planner who did the presenting. My summary and competitor analysis was used by them to present to the developer the trends of the others, and to present direction of their re-branding to revolve around Leo Burnett's philosophy of changing HumanKind Behavior. It lasted 3 hours, with many questions and discussion, and negotiation on what they like, and what they wanted tweaked. The proposal covered mainly the external position for the developer to have, from PR, events, brand vision, mission, spokespeople, media exposure, brand attributes that their company will be moulded over for a period of a few months by Leo Burnett.

Il get back to you all next week

Faridzul Fauzi (LUCT)